2012 CHE Senior Summit
Strategic Investment: Demonstrating the Impact of PR
A special thanks to all our presenters, some of the presentation slides have been made available upon speaker’s approval.
Presentations from this Senior Summit are available to Counselors to Higher Education section members. Sign into MyPRSA to download these hand-outs and slides.
Plenary Session I
"The New Rules of Media Pitching for Higher Education: Boost Your Credibility and Placements Despite Shrinking Coverage"
Michael Smart, national news director, Brigham Young University, Media Consultant Click here for presentation
Plenary Session II
"The Push-Pull of Communications and Marketing: Reduce Spending, Extend Reach"
Ron Sauder, vice president for communications and marketing, Emory University
Michael Warden, vice president for communications and marketing, Georgia Institute of Technology Click here for presentation
"Pride and Pariah: The Impact of Athletics on Universities"
Teresa Valerio Parrot, principal, TVP Communications
Plenary Session III
"The Beauty (and Strategy) Behind a Bold and Distinctive Brand Campaign"
Deborah Wiltrout, assistant vice president of marketing, American University Click here for presentation
Plenary Session IV
"Reinventing News on Your University Website"
Georgy Cohen, owner, Crosstown Digital Communications; Co-Founder, Meet Content; and former manager for web content and strategy, Tufts University Click here for presentation
Plenary Session V
"Activating Your Publics"
Rich Mintz, vice president of strategy, Blue State Digital
Plenary Session VI
"Developing a Social Content Strategy: Finding the Right Mix of Earned, Owned and Paid Media"
Amy Mengel, head of marketing and research, readMedia Click here for presentation
Plenary Session VII
"The 7 Habits of Highly Effective PR People"
Lori Doyle, senior vice president for university communications, Drexel University
National Media Panel on Higher Education
"Higher Education in the Newsroom"
Scott Smallwood, managing editor,The Chronicle of Higher Education
Doug Lederman, co-editor, Inside Higher Education
Jenna Johnson, national higher-education writer, The Washington Post
David Pluviose, editor, Diverse: Issues In Higher Education
"Alert! Best Practices in Emergency Notification"
Joe Brennan, Ph.D., associate vice president for university communications, University at Buffalo Click here for presentation
Scott McGrath, director of product management & Services, Rave Mobile Safety Click here for presentation