Counselors to Higher Education Summit:
Leading the Conversation in an Age of Engagement
April 13- 15, 2011, Washington, D.C.
A special thanks to all our presenters, some of the presentation slides have been made available upon speaker’s approval.
Presentations from this Senior Summit are available to Counselors to Higher Education section members. Sign into MyPRSA to download these hand-outs and slides.
The Great Brain Race: The Rise of the Global Education Marketplace
Ben Wildavsky, senior fellow, Kauffman Foundation
Despite worries about heightened university competition and a fierce race for talent, the globalization of higher education should be welcomed, not feared. Ben Wildavsky will share insight on his critically acclaimed new book, “The Great Brain Race: How Global Universities are Reshaping the World,” that addresses the transformation of the global academic landscape in recent years, and discusses takeaway strategies for issues like how now nearly three million students study outside their home nations, and how new or rejuvenated research universities in Asia and Europe are vying with American giants for top global education rankings.
Living Social: Integrating Social Media Into Your PR Plan
David Jarmul, associate vice president of news and communications, Duke University
Tim Massie, chief public affairs officer, Marist College
You may be “doing” social media, but is it truly integrated into your strategic public relations program? Our panelists may not have all the answers, but they have a lot of them as well as experience to back them up. Participate in a dynamic discussion about the successes and challenges of steering communications for higher education institutions in the social media sphere.
Making Your Organization Change-Ready – Success Strategies in Managing Organizational Change
(Recording and presentation slides)
Gary Grates, president, Edelman Change and Employee Engagement
Whether it is a presidential change or coming into a college/university as the new head of communications – all of us at one time or another have dealt with change. More change is inevitable as institutions of higher education grapple with the resources constraints that have come as a result of the economic downturn. Without effective communications leadership, change management is virtually impossible. Through best practices and case histories, explore what organizations must do to adapt to their environments and advance their missions. Gain an understanding of the dynamics that must exist in order to enable effective change. Also, discuss what counselors must provide, including services, experiences, skill sets and insights.
Crisis Communication Best Practices: Lessons Learned
(Recording and presentation slides)
Grant Heston, assistant vice president for news and information, University of Central Florida
Michael Warden, APR, vice president for communications and marketing, Georgia Institute of Technology
From campus shootings and suspicious deaths to sports scandals and student mental health problems, crises are never far from campus. Become better prepared for a crisis at your institution with three industry leaders who will share lessons learned in order to assist those communicating in higher education.
A Winning Approach to Advocacy Campaigns
Cheryl Procter-Rogers, APR, Fellow PRSA, vice president, DePaul University
To support an organization’s mission and goals, it takes seamless planning and execution of an integrated public relations and communication initiative. Learn from DePaul University, which worked with higher education associations to implement an integrated communication and advocacy campaign involving multiple internal and external audiences. The campaign strived to persuade lawmakers to restore funding for the Monetary Award Program (MAP), which provides grants to one-quarter of DePaul University’s low-income undergraduate students. Review the steps the school took to position itself as an industry leader through a variety of internal and external PR and communication tactics. Walk away with an understanding of how to build collaborative teams, and how to create measurable objectives that evaluate short-term outputs and outcomes.