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Join Counselors Academy

Want answers to your most pressing questions; advice about your toughest business challenges and insight on how to accelerate growth from fellow small and mid-sized agency owners?   

Welcome to your next great professional opportunity ... as a member of PRSA’s Counselors Academy.

Congratulations. You’ve put in the time, invested in professional development, and persevered to arrive at this point in your career where you are a counselor ... actively running your own practice.

Now, if you’re looking to further develop your agency, your staff and your profitability, this peer network is the place to be.

These folks know why.

Learn how they, along with many others, compete, differentiate themselves and attract and maintain talent. In fact, ask them all questions you like.

Member benefits of Counselors Academy are unique in that you have the opportunity to engage with and explore opportunities to cultivate relationships that will be you best continuing education, mentors, and business development resources.

Apply now.

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Counselors Academy members must complete a separate application to join the Section:

Questions about the application process? Contact PRSA staff.

Application Criteria:

Applicants must be an active member of the Public Relations Society of America (PRSA) or the Canadian Public Relations Society (CPRS). They must also be actively engaged for at least one year in providing public relations counsel, either as a full-time principal, officer, partner or employee of:

  • A public relations firm.
  • A department or organization that is fully compensated on a fee basis in rendering such service to clients.

If not Accredited by PRSA or CPRS, applicants must possess 10 years of experience in the public relations field with at least one year in senior management.

Please note that your credit card will not be charged if your application is declined.

 

"I've been an active member of Counselors since the early 1990's. I've found it immensely useful in terms of sharing/learning best practices, seeking counsel from some of the best minds in the business, staying current with emerging trends and, most importantly, creating friendships that I know will last a lifetime." Steven Cody, Counselors Academy, Managing Partner, Peppercom Inc., New York, NY

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.