Counselors Academy
Why Join?
The Counselors Academy is a peer network of senior-level agency executives that offers its members an unparalleled opportunity to enrich themselves and build their firms through information sharing, networking and business development. Learn more below, or start the application process.
- Find a Firm Directory. Showcase your individual and agency expertise to a nationwide audience of potential clients, or locate a partner to expand your geographic reach.
- Social Networking. PRSA groups on LinkedIn and Facebook, as well as our hosted eGroup, allow members to post questions, share knowledge or seek advice from other professionals.
- Spring Conference. The Counselors Academy’s annual in-person learning and networking event.
- Teleseminars. Interactive Professional Development programs for members and their employees.
- Counsel. A series of public relations counseling and firm management monographs in print and online.
- SAGE. Senior Advisors for Growth and Excellence (SAGE) counselors are among the Academy’s most accomplished practitioners who share their expertise at the annual Counselors Academy Spring Conference, in Counsel monographs and in direct consultation with Counselors Academy members.
- Counselors Academy Blog. Our members regularly update and share information to help you grow your practice.
Eligibility Requirements
Applicants must meet the following criteria:
- Active membership in the Public Relations Society of America (PRSA) or the Canadian Public Relations Society (CPRS).
- Actively engaged for at least one year in providing public relations counsel, either as a full-time principal, officer, partner or employee of:
- A public relations firm.
- A department or organization that is fully compensated on a fee basis in rendering such service to clients.
- If not Accredited by PRSA or CPRS, applicants must possess 10 years of experience in the public relations field with at least one year in senior management.
Application Process:
- Complete the application form.
- Annual dues are $195, with a one-time initiation fee of $85.
- Membership is not activated until full payment is received. Your credit card will not be charged if your application is declined.
Are you a lapsed Counselors Academy member? Contact the Counselors Academy program manager directly to reinstate your membership.
Ready to join? Let’s get started.
"I've been an active member of Counselors since the early 1990's. I've found it immensely useful in terms of sharing/learning best practices, seeking counsel from some of the best minds in the business, staying current with emerging trends and, most importantly, creating friendships that I know will last a lifetime." Steven Cody, Counselors Academy, Managing Partner, Peppercom Inc., New York, NY
Webinars Now Included With PRSA Membership!
PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2012 when you join now.