Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as health care, financial services, professional services, government affairs and tribal affairs, as well as nonprofit organizations.
Fink serves as HMA’s primary media and digital communications trainer. She has conducted training sessions for such organizations as: Arizona Game and Fish Department, Partnership for a Drug Free America, Subway Restaurants, AeroMexico Airlines, Arthritis Foundation, Einstein Bros Bagels, Harrah’s Ak-Chin Casino and Resort, KY-KO Roofing Systems, Arizona Bridge to Independent Living, Inlign Wealth Management, Central Garden & Pet Company, Arizona Firefighters Association, Arizona State University Lodestar Center for Philanthropy & Nonprofit Innovation, Arizona Small Business Association, Arizona Society of Certified Public Accounts, and DMB, to name a few.
Fink is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management.
Prior to joining HMA Public Relations, she owned and operated an independent marketing communications and event management firm, and for five seasons served as the assistant director of public relations for the Fiesta Bowl, where she was responsible for public relations and promotions for the bowl's 60-event festival. She was also an account executive with Evans/Artigue Public Relations.
Active in the community, she is a past president of the Public Relations Society of America (PRSA) Phoenix Chapter and is on the board of directors for the Boys and Girls Clubs of Greater Scottsdale, serving as chair of the marketing committee and past chair of the annual Celebrate Youth Gala and Auction.
Fink is a member of the PRSA Counselors Academy and serves on the organization’s executive board, having served as chair of its 2011 spring conference. For her work in media relations and special event management, she has received awards from PRSA, including the Phoenix Chapter’s highest honor, the Percy Award, for her commitment to the industry; the Arizona Festivals and Events Association; International Association of Business Communicators; and the City of Phoenix Mayor’s Commission on Disability Affairs.
She is a past member of the board of directors for Florence Crittenton Services of Arizona and was a founding board member of the Arizona Festivals and Events Association, serving as its president for two years. She is a graduate and past president of Scottsdale Leadership Class XVII and is currently serving on the organization’s advisory board.
Fink was the recipient of the Junior League’s Valley Impact Award, recognizing her volunteer efforts in the community. She was a finalist for the Golden Heart of Business Award, presented by Arizona Woman magazine, and the YWCA of Metropolitan Phoenix awarded her their Philanthropy Leader of the Year Award in February 2010. Scottsdale Leadership honored her in December 2010 with its Hodges Alumni Achievement Award and she was named one of the Top 25 Women in Business in 2013 by the Phoenix Business Journal.
Fink has both a master’s degree in mass communications and a bachelor’s degree in journalism/public relations from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She is an adjunct faculty member at Arizona State University, teaching classes for both the Lodestar Center for Philanthropy & Nonprofit Innovation and the School of Community Resources and Development and previously with the Center for the Advancement of Small Business.
She resides in Scottsdale with her little dog, Hildy.