Leadership

Chuck L. Norman, APR
Owner/Principal, S&A Cherokee

Chuck L. Norman, APR is owner/principal of S&A Cherokee. Delivering intelligent communications, S&A Cherokee is a full-service communications company providing public relations, advertising, marketing, event planning, web design, digital marketing, social media, association management, and custom print and electronic publishing services.
 
Originally founded as Smith & Associates in 1982, the company is based in Cary, N.C. In addition to its consulting and event planning service, S&A Cherokee publishes national and regional magazines such as Auto Remarketing, SubPrime Auto Finance News, Cary Magazine, and Triangle East Magazine, as well as customized client publications such as Farm Bureau Magazine, Heart to Heart, the Greater Raleigh Convention and Visitors Bureau’s Visitors Guide, and a variety of chamber magazines and directories. The company has approximately 40 employees.
 
Norman’s background includes wide-ranging experience in public relations, marketing, event management, branding, advertising and publishing. In addition, he has been directly involved with development and infrastructure planning for the Town of Cary through a number of economic development and Intercity Visit projects across the U.S. and Canada. Prior to joining S&A Cherokee, Norman spent seven years as the vice president of communications and governmental relations with the Cary Chamber of Commerce.
 
Norman is an accredited member of the Public Relations Society of America (PRSA) and has held leadership roles with the organization, NCPRSA and the Raleigh Public Relations Society. Currently, he is the immediate past chair for PRSA’s Southeast District.
 
Norman was accepted into PRSA’s Counselors Academy in 2008 & joined the Executive Committee in 2013. He holds numerous board positions outside of the communications field. He serves on the Wake Technical Community College Advisory Board and the advisory board for Band Together NC, a nonprofit that raises money annually through music for charities in N.C. He served as the chair of the 2011 Raleigh Chamber Business Expo and chaired the 2011–12 Emerging Leaders program. He is also on the Leadership Raleigh Alumni board of directors.
 
Norman earned his Bachelor of Arts in communication with a concentration in public relations from North Carolina State University. He later completed the Organizational Management Institute at the College of Charleston, satisfying requirements to lead or manage all aspects of an association. Norman was awarded the Outstanding Alumni Achievement Award from NC State in 2008 and received the Business Journal’s 40 under 40 Leadership Award in 2009. Cary MacGregor Rotary named him Rotarian of the Year in 2009 and he was named a 2011 Business Leader Magazine Mover & Shaker.