Leadership

Deborah J. Weinstein
Co-founder, Partner and President, Strategic Objectives

Deborah Weinstein is co-founder, partner and president of Strategic Objectives, Canada’s most award-winning PR agency. The firm delivers smart ideas and better solutions to many of the world’s leading brands, and is the IABC/Toronto PR Agency of the Year 2012, 2011 and 2009. Named to the PR News Top 10 CSR Agency A-List, Strategic Objectives is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. The agency employs more than 40 top public relations professionals, in addition to associates across Canada and PR partner firms around the world.
 
Master communicator, marketer and entrepreneur, Weinstein, who received the Queen’s Golden and Diamond Jubilee Medals for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at the CBC, CTV and Global TV Networks. Today she leads her team and clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales. Weinstein, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and insightful speaker on the brave new world of social marketing for brands.
 
Weinstein is hyper-active on Twitter. For more info on the agency, check out @SO_pr and www.strategicobjectives.com. Please click here for a video on her Excellent Entrepreneurial Adventure.