Edward Moed is responsible for overall agency leadership and has been instrumental in both driving Peppercomm’s global success and securing its position as the No. 1 Workplace in New York, 2012 by Crain’s Business, Inc. He also directs firm-wide acquisitions, strategic planning, service development and new business. He led the development efforts of Peppercomm's proprietary measurement solution, Business Outcomes, which enables clients to measure any type of public relations or marketing program in a cost-effective, simple and valid way. He also created the firm’s crisis management preparation offering for clients, as well as Brand2 Squared, Peppercomm’s licensing division.
Moed has been named to B2B Magazine's Who's Who list, was a finalist for Ernst & Young's prestigious Entrepreneur of the Year award and also was instrumental in Peppercomm’s being named Agency of the Year by PRWeek. He has provided expert commentary on a host of measurement, public relations and partnership subjects for such media as: CNN, FOX News, Marketing News, BrandWeek, Entrepreneur, Inc., PRNews and PRWeek.
Before creating Peppercomm with Steve Cody, Moed was a partner at Brouillard Communications, an integrated agency within the J. Walter Thompson Company. He also served as vice president and leader of the professional services group at Earle Palmer Brown. At Lobsenz-Stevens, a midsize public relations agency, Moed handled marketing efforts for several key clients. He began his career with R.C. Auletta & Company.