Terri Howe, APR is owner and principal of Howe Marketing Communications LLC (HMC), a sixteen-year-old virtual, full-service advertising and public relations firm located in Grand Rapids, Mich. (Coopersville). HMC specializes in servicing local, regional, national and global business-to-business and consumer accounts and has been recognized with several local and regional advertising and public relations awards. Howe has 29 years of experience in the marketing communications field, is a past president and current board member (chair PRforGood committee) of the West Michigan Public Relations Society of America (WMPRSA), is a member and Executive Committee member of PRSA’s Counselors Academy and has served as an adjunct professor in the School of Communications at Grand Valley State University.
Beyond strategic counseling, writing and project/production management expertise, Howe is also an enthusiast in research construction and methodologies. She applies this knowledge to help in brand development, to assist in the strategic planning process and to provide ongoing measurement and evaluation for client’s marketing communications programs.
Client experience includes: The Dow Chemical Company, Advanced Electrolyte Technologies, BorgWarner, Literacy Council of West Michigan, Family Promise of Grand Rapids, Essex Specialty Products, Inc., Sound Alliance LLP, Hospice of Michigan, Ernst & Young LLP (West Michigan Practice), Sealed Power/SPX Corporation, Crain Communications, Eaton Corporation, Johnson Controls, Grand Valley State University, Old Kent Bank, Kramer Air Tool, Wolverine Worldwide, H.H. Cutler, Thornapple Valley Meats, Knoll Furniture, Alpha Lyte LLP, Firecent LLC, Grooters Development and Rockford Construction.