Five Lessons Learned That Changed the Course of My Agency
A Counselors Academy Brown Bag Discussion - Recorded April 18, 2012
How do you bridge your passion for communication with the ability to run a business? Public relations firm owners balance this challenge on a daily basis. Strategy, profitability, mission, vision, values, human resources — these are just a few ingredients to developing a successful practice.
Join Bret Werner, managing partner of Catalyst Public Relations in New York, and Sharon Linhart, APR, managing partner of Linhart Public Relations in Denver, for this interactive discussion. Both firms are 2012 winners of PR Week awards, and Sharon and Bret will share key lessons they have learned as longtime Counselors Academy members.
Moderator
J.R. Hipple, CEO of Hipple & Co. Reputation Management in Atlanta, is a veteran public relations and management consultant with corporations and non-governmental organizations throughout the U.S. He is a counselor to CEOs and other c-level executives on leadership communications, issues and crisis management and branding. He also serves as immediate past chair on the 2012 Counselors Academy Executive Committee.
Presenters
Sharon Linhart, APR, is managing partner of Linhart Public Relations in Denver. Under her leadership, Linhart PR has become a global powerhouse known for uber-satisfied clients, award-winning results, talented staff and an enviable culture. Sharon’s professional strengths include crisis communications and strategic planning, executive counsel and issues management.
Bret Werner is managing partner of Catalyst Public Relations in New York. Since 2006, he has spearheaded the agency's dynamic growth with global brands that include SUBWAY Restaurants, Under Armour and vitaminwater. During his tenure the agency has experienced revenue growth every year while maintaining client and staff retention at 90+% on an annual basis. He also serves as a member-at-large on the 2012 Counselors Academy Executive Committee.
