The Learning to Teach webinar, presented by Terri L. Johnson, APR and Bonita Neff, Ph.D., is available to all PRSA members. Other programming may only be available to Educators Academy Section members. Sign into MyPRSA to access on demand playback and speaker handouts.
Tips for Integrating Social Media in the Classroom [PRSA Educators Academy Section Teleseminar]
With social media’s explosive growth in public relations, students need to know how to strategically use social media. Even though incorporating social media in the classroom and keeping up with the latest tools can be challenging, there are many pedagogical benefits to social media. This interactive discussion will feature two educators who effectively incorporate a wide variety of social media in their classes. In this teleseminar, you have learned about challenges, lessons learned, and best practices. Attendees asked questions, shared their experiences, and solicited advice from their colleagues.
Moderator: Tina McCorkindale, Ph.D., assistant professor of public relations at Appalachian State University.
Presenters: Tiffany Gallicano, Ph.D., assistant professor of public relations at the University of Oregon, and Alisa Agozzino, Ph.D., assistant professor of public relations at Ohio Northern University.
Consultant to Classroom; Practitioner to Professor [PRSA Independent Practitioners Section Brown Bag]
Teaching at your local university can offer a bevy of benefits for the independent PR practitioner, including extra income, enhanced professional credibility and the rewards of working with future PR professionals. Many experienced consultants are unsure of what it takes to get the job, and then what it takes to do the job. Executive Committee members from the PRSA Educators Academy will discuss the need for more seasoned PR professionals to move into the classroom and the additional opportunities being a faculty member can provide to consultants. The presenters share advice about gaining experience in the classroom, being an effective instructor and PRSA resources for new faculty, including the Learning to Teach initiative.
Speakers: Terri Lynn Johnson, APR, ABC, ABD, associate professor, Eastern Illinois University, Dean Kazoleas, APR, Ph.D., associate professor of public relations, California State University Fullerton, Kirk Hazlett, APR, Fellow PRSA, associate professor of communication and coordinator of the public relations concentration, Curry College, Milton, Mass. and Joseph Trahan III, APR, Fellow PRSA, Ph.D., President/CEO/Media Trainer Trahan & Associates.
Tips for Managing Your Scholarly Research Agenda [PRSA Educators Academy Section Teleseminar]
Today’s educators are expected to engage in teaching, research and service, and we can all benefit from sharing ideas for integrating these aspects of our jobs. Additionally, when practitioners transition to faculty members, the ideal candidate may have a blend of professional and academic backgrounds, but no scholarly academic record. In this brown bag teleconference, panelists shared best practices on how to develop and stick to a research plan, as well as tips for publishing in appropriate peer-reviewed journals. Attendees asked questions and shared their own experiences in the process.
Moderator: Marcia Watson DiStaso, Ph.D., assistant professor, Penn State University
Presenters: Hilary Fussell Sisco, Ph.D., assistant professor, Quinnipiac University and Bey-Ling Sha, Ph.D., APR, professor and interim director, school of journalism & media studies, San Diego State University.
Publish or Perish: Tips on Starting Your Scholarly Research Agenda [Presentation]
Presenters: Jeanette Drake, Ph.D., APR, Fellow PRSA; Suzanne Fitzgerald, Ph.D., APR, Fellow PRSA; Tina McCorkindale, Ph.D.; Terri Johnson, ABC, APR.
The Student-Operated Firm: An Essential Bridge to the Profession [Presentation]
Presenter: Bob “Pritch” Pritchard, M.PR., APR, Fellow PRSA