Leveraging Social Media Within Your Company

Featured Podcast: Leveraging Social Media Within Your Company

Listen in to PRSA's Employee Communications Section's brown bag teleconference, a virtual roundtable where participants learned about best practices on topics of interest to practitioners in employee or internal communications.

Discussion topics include:

• How to gain support of management to begin using social media
• How to integrate social media within existing communication strategies
• How to get started using social media and what departments are key partners
• How to promote and gain employee participation for social media tools
• How to measure the results of social media and tie them to business goals
• What resources should be devoted to social media internally
• Why you should consider using social media as part of your overall communications strategy

Instructor

Jennifer Rock, director of Dialogue and Intranet at Best Buy, will lead this discussion about how your company can leverage social media to drive dialogue, engagement and innovation among employees. Her presentation will be followed by an open discussion of best practices and Q&A.

Access the speaker handouts as well (PDF).