In this issue
The Hollywood Reporter recently stated that nine out of 10 people view social media as a new form of entertainment and people look to social media sites for what they should watch or what they should buy. Is it any surprise then when sports teams or entertainment brands and properties utilize these social media channels in simple, yet fresh formats to draw attention?
Some recent trends might seem obvious to everyone at first, but in the end it comes down to some basic ideas to help keep things fresh and entertaining. Take the Boston Bruins for instance. For one entire day the actual players on the team took over the team’s official Twitter account. It’s a novel idea, but not really. It’s just that no one thought to do it before they did. In a world of corporate banter it’s good to mix it up and use a different voice.
Looking to engage your sports fans or just people in general? Ask them for direct input. The Boston Red Sox recently were contemplating a game time change when there was a conflict with the city’s other pro team, the Boston Bruins, during this year’s playoffs. So they put the question out there on social media to gauge a response and ended up changing the time.
Take it one step further and have your fans become the ones engaging other fans on social media. Put them directly in the flow of communication. The New Jersey Devils implemented a “Mission Control” center for social media where they did exactly that. A group of 25 fans, called “generals,” take turns volunteering to man the “Mission Control” center to monitor and engage fans about the team’s latest news and promotions.
So take stock of your social media strategy and see what simple and fresh ideas you can implement to keep things fresh, and of course, entertaining!
Sheila Francis, director, event and venue communications, Monumental Sports & Entertainment
PRSA Entertainment & Sports Section, immediate past-chair
The following members joined the Entertainment and Sports Section between Jan. 1 and Mar. 31, 2012.
Angela Theresa Alfano, Washington Redskins, Herndon, Va.
Amber C. Anderson, Jacksonville, Fla.
Adam Bryant Ashley, Ashley Communications, Cincinnati, Ohio
Patricia Bifulco, Hill+Knowlton Strategies, New York, N.Y.
Vanessa Daniele, Freelance, Nashville, Tenn.
Christopher M. Faust, Fastlane Communications, LLC, Caldwell, N.J.
Teresa Gereaux, APR, Roanoke College, Salem, Va.
Mindy Goldberg, Venue Marketing Group, Riviera Beach, Fla.
Joe Gura, Microsoft Corporation, Redmond, Wash.
Charles Hampton, Houston Texans, Houston, Texas
Victoria Israels, Broward Health, Pompano Beach, Fla.
Paul Jacobson, Jacobson Communications, Morrison, Colo.
Julia Janssen, Michigan State University, Laingsburg, Mich.
Angee Jenkins, Robertson Schwartz Agency, Santa Monica, Calif.
Jill Abigail Kleiner, APR, Coyne Public Relations, Parsippany, N.J.
Erin Nicole Ladyman, Hirons & Company, Indianapolis, Ind.
Lauren Leff, National CineMedia, Centennial, Colo.
LaQuita M. Marshall, Parents TV Council, Los Angeles, Caif.
Mary Ann Ann McQueen, McQueen Butcher Authentic PR, Huntington Beach, Calif.
Amanda Preciado, P5 Productions, Salt Lake City, Utah
Kristi Michelle Roberts, Fox Sports Net Southwest, Irving, Texas
Diego Miguel Sanchez, APR, U.S. House of Representatives, Washington, D.C.
Alexandra Stephan, Peppercom Strategic Communications, San Francisco, Calif.
Angela Dyan Taylor, Weber Shandwick, Saint Louis, Mo.
Peter M. Walker, Walker Agency, Cave Creek, Ariz.
Tanya Wheeless, Phoenix Suns, Phoenix, Ariz.
AnnaMaria Mannino White, White Star Communications, San Diego, Calif.