In this Issue
Public Relations Crossover
Doug Dull, Associate A.D.-Media Relations, University of Maryland, and Entertainment and Sports Section
For more than 50 years, a group of dedicated publicists and professionals have helped collegiate athletics programs publicize their student-athletes, coaches and programs to an ever-hungrier audience of sports media and sports fans.
The College Sports Information Directors of America (CoSIDA) has long been the voice of publicists inside athletics departments at all levels of collegiate sports. They’re responsible for stats, websites, record books, bios and keeping track of the traditions of their campuses.
But is it public relations?
Athletics directors at large campuses are increasingly business-minded, even if the context is providing student-athletes with a quality experience. As such, the management suite is similarly becoming aware of the need of trained communications experts and professionals who can keep the positive ball rolling all while monitoring the wind for potential crisis or negative situations.
Sounds like public relations.
Coaches and student-athletes find themselves on camera more often than not, with their sports information directors monitoring and setting up those interviews. There are sample questions, media training and pitching of stories going on with some of our “clients” being seen daily by millions of eyes on cable networks and on the Internet.
Sounds like public relations here, too.
The crossover from athletics media relations to all those wonderful lessons and discussions being learned with information from PRSA is becoming more and more valuable. Those of us in college athletics public relations do the same things as the pros in corporate, political or other aspects of PR … we just call it different stuff, sometimes.
So let’s keep the learning coming – the discussions flowing. In nearly every town in America lies a sports information director, a media relations director or an athletics communications director who can not only learn from the lessons from PRSA professionals, but who can be a valuable resource for professionalism coming from folks who are doing great public relations work every day.
What would you like to see from your Entertainment & Sports Section membership experience? Your feedback is important to us as we plan Section membership benefits for 2012. You should have received an emailed link to your Annual Section Membership Value Survey on Dec. 7. REsponses are due Jan. 11. If you did not receive this email, please contact PRSA staff.
The following members joined the Entertainment and Sports Section between Jul. 1 and Sept. 30, 2011.
Kathy Mendoza Bricaud, Activision, Van Nuys, Calif.
Amethyst Cantrell, Bell Buckle, Tenn.
Geiá Marie Carter, Geiá Carter Public Relations, New Orleans, La.
Rachel Ann Doolittle, Pirate's Booty, Sea Cliff, N.Y.
Lisa Michelle Dyer, Scripps Networks Interactive, Knoxville, Tenn.
Franklin Karl Ettinger, Atlantic Baseball Confederation Collegiate League, Libertyville, Ill.
Brandon A. Faber, Chicago Blackhawks, Chicago, Ill.
Megan Fariello, Baldwinsville, N.Y.
Amy Jane Finnerty, National CineMedia, New York, N.Y.
Tammi Hamilton, T-Level Consulting, LLC, Charlotte, N.C.
Christy Hammond, Detroit Red Wings, Royal Oak, Mich.
Mai Hayashi, Clark University, Worcester, Mass.
Diahnn M. Henderson, Ann Arbor, Mich.
La Verne Elizabeth Hodge, LIME, Road Town
Thomas R. Kolbe, University of Tampa, Tampa, Fla.
Liz Morentin, Bookasta Live Nation Entertainment, Los Angeles, Calif.
Charla Price Muller, APR, LKM, Charlotte, N.C.
Nerissa Nadia, Los Angeles, Calif.
K D Nelson, Karson Communications, NOVI, Mich.
Keith Joseph Nunez, Sun Belt Conference, New Orleans, La.
Krista Ostensen, Wheel of Fortune, Culver City, Calif.
Misty Brooke Otto, DICKIES, Fort Worth, Texas
Sarah I. Passarelli, D S Simon Productions, New York, N.Y.
Charlotte Roberta Reed, Esq., Pet Socialite Inc., New York, N.Y.
MeLinda Schnyder, Howerton+White, Wichita, Kan.
Jason Daniel Taylor, Georgia State Golf Association, Marietta, Ga.
Edward J. Williams, Jr., Homestead-Miami Speedway, Miami, Fla.