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When Bad Things Happen to Good Brands

Brown Bag - Recorded November 19, 2013

We know and trust certain brands. They’re always with us, we depend on their stability and we don’t give their presence a second thought.
 
We’ve come to know these brands as bulletproof — but are they, really?
 
Listen to this teleconference in which PR pros discussed life on the other side of a crisis — one that was not of their brand’s own making. Although prevailing wisdom says it’s good to have a crisis plan, are you ready to guide your client or organization to success when a problem arises?
 
You’ll hear from Andy Bagnato, chief of communications for the Tostitos Fiesta Bowl; Kurt Kehl, senior vice president of corporate communications and chief communications officer at Monumental Sports & Entertainment, the ownership group for the NHL’s Washington Capitals; and Graham Parker, general manager and vice president of WQXR Radio, the only all-classical station in New York.
 

Presenters:

Andrew Bagnato, chief of communications, Fiesta Bowl

Kurt Kehl, senior vice president of corporate communications and chief communications officer, Monumental Sports & Entertainment

Graham Parker, general manager and vice president, WQXR Radio

 

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