Your Public Relations and Communications Community

Using Location-Based Social Media to Promote Events and Venues

Webinar - Recorded July 21, 2010

Stand in front of the next big trend: location-based social media! From Foursquare to Gowalla, find and connect with brand ambassadors who want to communicate their interest and actual proximity to your organizational landmarks. Whether you’re interested in building buzz around a venue or event, or even deepening awareness of your target audience, instructor David Bills will present the best geo-social media tools for entertainment and sports communicators, and detail how to efficiently integrate them into your existing social media strategy.

You will learn:

  • Which geo-social media programs you need now (and which you should plan on for Q1).
  • How these programs can streamline offline efforts for consumer-facing events and locations.
  • When entertainment and sports communicators can use these programs to cut through the clutter and engage online influencers.


David Bills is senior director of online communications and marketing/webmaster for Broadcast Music, Inc. Bills oversees award-winning BMI’s Internet presence at the intersection of business, design, marketing and web development. He is currently an invited expert with the W3C HTML Working Group, a member of the National Academy of Recording Arts & Sciences and serves on the Songwriters Hall of Fame Communications Committee. Creator of several innovative online community projects, Bills and his innovative works have been featured in The Wall Street Journal, The New York Times,, Newsweek and USA Today.

Speaker hand-outs also available.

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