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Financial Communications at a Crossroads

 

Financial Communications Section Brown Bag Discussion

Speaker Presentation and On-Demand Playback

Markets have been surging and profits at financial institutions are up, so why haven’t opportunities improved for communications professionals? Employment challenges, increased job pressures and a convergence of media continue to limit communicators in the workplace and the marketplace.

This insightful presentation by veteran financial writer Jennifer Kelly provides an in-depth look at this issue, as well as showing steps we can take to improve our positions. Kelly has more than two decades of experience serving a diverse client base of investment banks, mutual fund managers, insurers, private equity firms and related service companies.

This presentation covered topics including:

  • An overview of the financial services industry.
  • A discussion of shifting trends in communications.
  • An introduction to emerging opportunities that you can leverage.

Presenter: Jennifer Kelly, owner, Kelly Communications
Jennifer Kelly has been a freelance financial writer for more than 20 years, serving a broad and diverse client base of investment banks, mutual fund managers, insurers, private equity firms and related service companies.  Over the last two decades, she has worked in many different formats including brochures, bylined articles, white papers, PowerPoint presentations, web copy, case studies, client letters and marketing commentary.  She was, for many years, a contributor to Plan Sponsor magazine, and she has a deep, nuanced understanding of investment concepts and products.

Speaker presentation and on-demand playback available to Financial Communications Section members; sign into MyPRSA to access.

 

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