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Using Unique Mobile Capabilities, Make It Simpler and Easier to Bank

Financial Communications Section Brown Bag Discussion - Recorded May 14, 2013

Speaker Presentation and On-Demand Playback

Mobility offers an unprecedented opportunity to simplify task completion and access to personalized, contextual information. In this teleseminar Rohit will cover overall mobility trends in the banking space and also provide insights about how unique mobile capabilities can be leveraged to maximize the mobility opportunity for consumers as well as bankers.

Moderator: Marcia Watson DiStaso, Ph.D.

Marcia W. DiStaso, Ph.D., joined the communications faculty at Penn State in the fall 2007. DiStaso began teaching in 2002 and has more than 10 years of practical experience, including positions in corporate nonprofit and agency public relations. Marcia is the current PRSA Financial Communications Section chair. She is also a Senior Research Fellow, Arthur W. Page Center and the Associate Editor, IPR Social Media Research Center.

Presenter: Rohit Sharma

Rohit Sharma is the head of the mobility practice at Virtusa. In that role he works with Virtusa's clients to develop their mobility product and solutions from concept to launch. His key focus and perspective is to exploit and leverage what is unique about mobility to drive differentiated enterprise and consumer apps. As such he focuses on capabilities such as voice, image processing, geo –location and visualization. Prior to starting the mobility practice ground up, Rohit was a lead technology consultant with Virtusa and provided technology leadership across several large mission critical engagements across banking, financial, telco and retail sectors.

Speaker presentation and on-demand playback available to Financial Communications Section members; sign into MyPRSA to access.

 

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