Health Academy Brown Bag Discussions are informal group dialogues led by industry experts on current topics and trends, available to Section Members.
Section sponsored webinars offer members convenient access to experts who offer tips, tools and resources pertaining to the health care and pharmaceutical industries.
Previous programming includes:
Trends in Hospital Social Media Usage
Join the PRSA Health Academy for what promises to be a lively discussion about the use of social media in hospitals. While the number of social media accounts linked to hospitals is expanding, there is still demand for information about what other hospitals are doing and what is working (and not working) for them. Researchers Fred Bagg and Ed Bennett will present their key findings about hospitals’ current usage of social media, and then open the floor to anecdotes and questions from audience members.
How Public Relations is Changing in 140 Characters or Less
Join members of the PRSA Health Academy to discuss the growing power of Twitter, both as a means for public relations pros to pitch stories and for the news media to find breaking news. During this interactive discussion, Leigh Fazzina and Sandra Fathi will share their perspectives on how the news media is currently using Twitter to source stories, and how you can effectively leverage this dynamic social media tool to connect with both mainstream and health care trade media.
What’s Now and What’s Next for Health Care Communications?
Join fellow Health Academy members, lead by moderator Nina Dunn, for this interactive brown bag discussion about the health care communications trends that are shaping this dynamic field. What have you seen at your organization over the past year, and what’s on your radar for the next?
Brown Bag discussion playback is a Health Academy Section member benefit.
How to join the PRSA Health Academy