Thank you to the 2010 Health Academy Conference speakers for sharing their expertise. Health Academy members must be logged into MyPRSA to access presentations. If you're not a Health Academy member but attended the conference, please contact Carolyn Marr for the link to the presentations.
Cutting Through the Clutter: Creating Messages That Drive Agendas — Andrew Gilman, CEO and president, CommCore Consulting Group
Engaging Employees: Using an Overlooked Resource to Sharpen a Competitive Edge — Michael O'Brien, senior vice president, health care practice leader, IMRE; Jody Buffington Aud, APR, associate director, internal communications, MedImmune
Communicating Complexity, Simply: The U.S. Health Care System for Health Communicators — Pauline C. Hamel, EdD, PT Faculty, Health Communication Program, Boston University – Metropolitan College; Timothy Sullivan, MS, facilitator, Health Communication program, Boston University – Metropolitan College, and director of communications, Partners Continuing Care and The Spaulding Rehabilitation Network; Mario R. Nacinovich, Jr., BSc, graduate student, Health Communication program, Boston University – Metropolitan College
The Reputational Risks in the Health Care Social Media Space — Lara Sasken, public relations manager, ReputationDefender
Quinnipiac Paper Competition Winner: The Public Meeting as a PR Tactic: Engaging with the Public About a Potential Pandemic — Presenting Speaker Maria E. Len-Rios, University of Missouri.
Giving Research the Razzle-Dazzle: How AHRQ Promotes Health Care Research and Helps the Public Make Informed Decisions — Allan J. Lazar, director, Office of Communications and Knowledge Transfer, Agency for Healthcare Resarch and Quality (AHRQ)
One Problem/Two Solutions: Harnessing iPhones and PDAs to Reach Your Audience (Two Presentations) — Erica Sniad Morgenstern, director, public relations and communications; Laura Boyd, president, LaBreche; Patrick Kullmann, president, CG3 Consulting
Stakeholder Engagement in the Era of Responsibility — Tracey J. Noe, senior director, Global Citizenship and Policy, Corporate Public Affairs, Abbott
Post-Modern Online Outreach: Engaging Your Public and Earning Media Coverage for Your Brand — Douglas Simon, president & CEO, DS Simon Productions Inc.
Doing More with Less: Practical Pointers and the Upside to the Shrinking PR Budget — Kathleen Lewton, APR, Fellow PRSA, principal, Lewton, Seekins & Trester; Steven Seekins, APR, Fellow PRSA, principal, Lewton, Seekins & Trester; and Kenneth Trester, APR, Fellow PRSA, Lewton, Seekins & Trester
The Business Case for PR™ Astellas Pharmaceuticals and GolinHarris — Jeff Burnett, Global Healthcare Practice Director, GolinHarris; Maribeth Landwehr, director of corporate communications, Astellas US LLC (presentation unavailable)
Promoting Health News and Innovation: Successful Tactics — Danielle Cass, national public relations and media communications manager, Kaiser Permanente; Marureen McInaney, communications lead, division of research, Kaiser Permanente
The Best of Both Worlds: Integrating Offline and Online Strategies for Maximum Impact — Jennifer Westphal, senior vice president, Fleishman-Hillard
Check Out D S Simon Productions CEO Doug Simon's Conference Interviews With:
Keynote Dr. Peter Salgo:
Mayo Clinic Executives Linda Donlin and Warren Harmon:
Health Academy Executive Committee Member Leigh Fazzina:
Health Academy Executive Committee Member Ellen Beth Levitt: