Your Public Relations and Communications Community

Growing Your Client Base and Revenue through Virtual Partnerships

Independent Practitioners Alliance Section Brown Bag Discussion - Recorded on August 2, 2012

What are some of the advantages of partnering with other independent public relations practitioners, or participating as a virtual partner to a larger firm to bolster their proposals or pitches? More importantly, what are some of the things to be aware of before entering into a virtual partnership?

Find out how to be on the A-list of independent public relations practitioners selected for potential partnerships, and learn from the success stories of those who have blended their skills and experience to effectively compete with traditional agencies. Invest an hour to advance your practice through this open forum, with several PRSA Independent Practitioners Alliance Section (IPA) members, who will lead the discussion on forming virtual partnerships and networks.


Natalie Ghidotti, APR
, is principal of Ghidotti Communications, a public relations consulting firm with clients in health care, retail, banking/finance, professional services and nonprofits. Natalie serves as chairman of PRSA’s Independent Practitioners Alliance, is a member of the PRConsultants Group and is past president of the Arkansas PRSA Chapter.


Kelly J. Davis, APR
, is the president and CEO of Davis Public Relations and Marketing, a full-service communications firm based in Columbia, S. C. Her specialty areas are strategic public relations planning, branding, grassroots advocacy, government relations and consumer marketing.

Jennifer Heinly, MBA, has nearly 25 years of experience in public relations and marketing, including an MBA. Current and past clients include those in the health care, legal, high tech, publishing, construction/engineering services, sports marketing, food, insurance and financial service industries.

Marisa Vallbona, APR, Fellow PRSA, is president of CIM Incorporated, a public relations firm with more than two decades of expertise working with 90 companies from 20 different industries. A seasoned strategist with an eye for her clients’ bottom line, Vallbona has worked with top businesses, health care providers, retailers, individuals, major brands and authors on strategic communications, community relations, new product launches, special events, radio promotions and business strategy.

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