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Selling Your Value: How to Talk to Clients About Fees

An Independent Practitioners Alliance Brown Bag Discussion – Recorded on March 30, 2012

Independent public relations practitioners may be adept at creating award-winning campaigns and delivering great results for clients, but when it comes to discussing our fees we suddenly become tongue-tied. Whether you’ve been on your own for a while or have recently launched your own public relations practice, it’s a challenge we all face.

Join the Independent Practitioners Alliance for a lively discussion about a subject that admittedly makes many of us uncomfortable. Gain insights about fees from other independent practitioners to find out what works and what doesn’t. After our hour-long session, you’ll be much more confident about discussing hourly, project, and monthly retainer fees with your clients and prospective clients. This will be an open forum with several IPA members who will lead the discussion on how they have managed their compensation.

Please note that we will not be talking about setting prices or specific fees charged by independent practitioners, but rather how to discuss fees with clients.

You must be an active member of the Independent Practitioners Alliance to register for this brown bag discussion. PRSA members, join the Independent Practitioners Alliance today.


Mary Deming Barber

Mary Barber, APR, Fellow PRSA, is president of The Barber Group in Anchorage, Alaska. An active PRSA and IPA member, Mary also chairs PRSA’s prestigious College of Fellows.


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