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Networking for New Business: Online and Offline Skills for Independent Practitioners

Webinar - Recorded April 21, 2010

Networking to build new business, whether online or in-person, is a skill that independent practitioners need to perfect in order to stay competitive in today’s challenging market. Our traditional networking expert Hank Blank and online networking strategist Michael Gass will provide specific strategies and tactics to achieve your goals, whether tapping new business leads, positioning your professional experience, or following-up with colleagues.  In particular, this webinar will provide insight on how to successfully integrate both approaches to drive your business forward.

In this webinar, you will learn how to:

  • Work industry events and create connections, leading to professional opportunities.
  • Build on referrals to garner more business.
  • Effectively direct communications and time management for social media.
  • Use blogs and Web sites to attract more contacts.
  • Integrate online and in-person networking into one cohesive approach.


Hank Blank, marketing consultant, currently heads Blank and Associates, offering advertising and marketing services. Blank has 25 years experience, and executed business development programs at companies, such as J. Walter Thompson, Ross Roy Advertising and Townsend & O’Leary. Blank’s instruction on networking has appeared on CBS Market Watch,, World Talk Radio, among other outlets.

Michael Gass, owner, Michael Gass Consulting, is a new business development expert, specializing in small- to mid-size advertising agencies. Career new business acquisitions include Fazoli’s, Eastman Chemical and University of Virginia Health System.  Gass’ social media expertise is distinguished by his blog, which was featured in Advertising Age’s “The Power 150” as one of the world’s top English-language marketing blogs.

Download the speaker hand-outs.

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