New Professionals Section June 2010 Newsletter
In This Issue:
- Letter from the Chair: Use Professional Development to Gain Experience
- Membership Update
- Summer Book Club: What you’ll be reading in June
- PRSA New Pros Blog – Check out May’s Posts
- Upcoming Events
- Industry Articles of Interest
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Letter from the Chair: Use Professional Development to Gain Experience
As new professionals, we’ve got a lot going on — energy, dedication, enthusiasm, high-expectations. What we don’t have is experience. Experience takes time, but a full-time job isn’t the only way to get it. You can use professional development to gain experience and enhance your skill set.
Professional development is the “extra-curricular” stuff that impresses employers. This is the stuff that helps you to expand your capabilities. And for those of us who are still job-hunting: This is the stuff that shows future interviewers that you are dedicated to your profession.
So how do you get this, professional development?
As a member of the New Pros of PRSA, you can volunteer to help the Executive Committee and gain experience in any number of things that employers would find attractive, including blogging, social media management, project management, and PR research.
If you’d like to hear more, shoot me an email or reply to this post in the e-Groups. I’ll set up a time that we can chat and figure out your interests and time limitations, and by the end of this year, you can have experience that impresses employers.
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We lost 5 members in April. Of course we didn't misplace them, most decided that they have "outgrown" the Section — they are not new professionals any longer — and they join another PRSA Professional Interest Section. That is how it should be. We pledge to our members that we will offer the best-in-class opportunities to grow through networking, learning and developing the skills and abilities to success in PR business.
I hope you agree that we live up to this promise. But if you believe otherwise, let me know.
Mike Greenberg, Director of Membership
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Summer Book Club: What you’ll be reading in June
First up in the Summer Book Club line-up is Social Pollination by Monica O'Brien. Stop by the New Pros blog the first two Fridays in June as we highlight the most important concepts and share our insights on how best to apply them to enhance your performance, career and everyday life.
But this book club is not all about what we think! Please join the conversation by leaving a comment on the New Pros blog.
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PRSA New Pros Blog – Check out May’s Posts
- social media… Dear Facebook, Please Grant Me (and other Page admins) These 5 Functions by Janet Krenn
- career advice… Real People Think This is OK When Job Hunting, but It’s Not by Janet Krenn
- Intro to series…Agency PR by Adrienne Bailey
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- New Professionals Section Webinar: Build a Thriving Online Brand for Yourself
Wednesday, June 16, 2010, 2 – 3 p.m. Eastern
Show, not just tell, that’s the secret to becoming an online influencer. Learn to strategically share your professional insights over social media and position your brand from fellow PRSA member and new pro Lauren Fernandez. She will detail how, when and where to join online conversations, while maintaining your professional credibility. Lauren’s public relations and social media blog “LAF” was awarded “Best Up-and-Coming Blog” at the 2009 PR Reader’s Choice Blog Awards. She is a co-creator and moderator of the popular #u30pro, an ongoing Twitter conversation focusing on professional insight and bridging the generation gap. Connect with Lauren (@CubanaLAF) on Twitter.
For more information or to register, click here.
- One Day Seminar: Getting the Word Out Boot Camp: How to Write Blog Postings, Tweets and Web Pages That Engage
Friday, June 18, 2010, 9 a.m. – 5 p.m. Pacific
When reading your blog postings, Web pages — even your tweets — your audience members suffer physical ailments ranging from double vision to difficulty thinking. In this workshop, you’ll learn tips, tricks and techniques for writing online copy that overcomes the obstacles of online reading and gets the message across.
For more information or to register, click here.
- Webinar: How to Reach Audiences Via Mobile Devices
Tuesday, June 29, 2010, 3 – 4 p.m. Eastern
The number of people using their mobile devices to access news and information more than doubled from January 2008 to 2009, with 35 percent of those surveyed now using their mobile devices for this purpose daily (according to ComScore). Are you in on the action? Learn how to reach your audiences by delivering “snack-sized” content to their iPhones, BlackBerrys and other mobile devices — aka the “third screen.” Mike Brewer will take you on a tour of global best practices to find out what public relations and communications efforts are most effective with mobile audiences. Learn to grab the opportunities and avoid the pitfalls of mobile communications.
For more information or to register, click here.
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- "Study: Majority of Adults Now Google Themselves" – Pew Internet & American Life Project
- "Four Career Networking Tips That Work" – Amy Fontinelle, Forbes
- "Digital Dips Toes into PR Waters" – Brian Morrissey, ADWEEK
- "5 steps for building a better blogger outreach list" – Arik Hanson, Ragan.com
- "Why Your Job Search Is Not All About You" – Kaitlin Madden, CareerRookie.com
- "10 Ways to Be Referential" – Adam Singer, The FutureBuzz.com
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We Want to Hear from You!
The newsletter committee welcomes content for its newsletters. Consider submitting information about recent and upcoming events, career tips, feature spotlights (Chapter, member and mentor) and any other ideas. Send your questions and/or recommendations to the PRSA New Professionals Communications Co-Chairs, Brian Camen and Andi Wilmes.
Please note: All submissions and articles are provided by and for members of the PRSA New Professionals Section. For questions about this newsletter or to submit content for review, please contact Will Titus.
