In This Edition
‘Tis the season for end of year reporting, 2012 planning but also of course holiday parties. Company and industry parties are a perfect arena to expand your network but walking into a room full of professionals can be intimidating. Read below for a step-by-step guide to successful networking by seasoned pro Ken Jacobs.
In addition to your in-person network, I encourage you to leverage our New Pros Section virtual network that has grown to nearly 1,000 new pros this year in every sector from agency to nonprofit to military PR pros. Find the full list of members on your MyPRSA page (click “member directory,” sort by Section “New Professionals”).
This year has been the most successful year ever for us; credit is due to our 2011 Executive Committee leaders who provided you, our members, with the following:
It was an honor to serve you as chair this year. Please do not hesitate to contact me if you have any feedback or would like to connect. Next year holds exciting and new initiatives from the Section, to be led by 2012 Chair Leah Moon.
Have a question for your peers? Post to our Online Discussion Forum, or tweet with our hashtag or @PRSANewPros.
Want to expand your network? Join our LinkedIn or Facebook pages.
Looking to get published? Apply to be a guest blogger.
Want to learn something new? Participate in a brown bag or webinar.
If you have any questions, ideas or feedback please feel free to contact me.
Happy Holidays,
Sarah Siewert
PRSA New Pros Section Chair

“Hello, My Name Is___”: A Baker’s Dozen Tips On Networking For the New Professional
Ken Jacobs, principal, Jacobs Communications Consulting
Arm yourself with these tips before your next networking event, and you should find it less intimidating and more fruitful.
Networking is one of the most important things that one can do to land a job, find the next one, and build one’s public relations career.
It can also be one of the scariest.
But it needn’t be so. Arm yourself with these tips before your next networking event, and you should find it less intimidating and more fruitful.
I certainly hope that these networking tips work for you. Please do reach out to let me know if they do. Happy Networking!
Jacobs Communications Consulting LLC helps public relations and other communications firms to 1) Grow and managing business; 2) Improve client service and build client relationships; and 3) Enhance staff performance, motivation, communication and retention. It does so via training, consulting and coaching. Jacobs blogs at http://kensviews.com
Molly Davis, account management, EOS Marketing and Communications, Atlanta
Type(s) of work performed: I use my PR knowledge and social media strengths to implement integrated marketing and public relations programs for a variety of EOS clients including companies in real estate, non-profit and B2B.
Specializations or areas of interest: Social media strategy, writing, editing, research, reporting and analytics. Pride myself on speed, detail and getting to the punchline.
Educational background: Bachelor of Arts in PR from the Grady College of Journalism and Mass Communication at the University of Georgia.
Hobbies: I love to read - magazines, books, blogs or even advertisements at the airport! When I’m not reading, you’ll catch me running or cooking and after cooking, running some more!
Community service or extracurricular activities: PRSA member and looking for the right pond to get my feet wet.
Awards/Honors: Received multiple awards during my college tenure but learned what’s more important from the late Robert Woodruff, “There is no telling how far a person can go if he's willing to let other people take the credit.”
How has networking helped your PR career and in obtaining your current job? Do you have any tips to share? As an active member of PRSSA during college, I was very familiar with the types of networking opportunities the association made available. Thanks to PR pros who provided real world case studies at PRSSA monthly meetings, I was ready when I walked through the UGA arch and began my professional career. Through the PRSA Jobcenter, I applied for a position at EOS and the rest is history! I chronicle my learnings and my experiences on the EOS blog; check it out via http://www.eosmarketing.com/blog/.
Memorable moment in your PR career so far: The most memorable moment in my PR career happened this summer when I was working on a media relations project to increase brand awareness for The Dogwood Invitational, a nationally acclaimed amateur golf tournament that supports junior golf organizations, and provides academic college scholarships for deserving high school golfers.
My involvement began months before the week of the tournament writing custom pitches to the local media and working to build excitement and awareness of the Dogwood and everything that it brings to Atlanta. The results blew me away. Working with top sports anchors, AP journalists and radio personalities throughout the Southeast, our program achieved 41 TV stories, 45 million media impressions equaling $240,000 in ad value and a 45% uptick in Facebook fans. The Dogwood raised funds to send two worthy candidates to college, increasing total scholarships to 25.
Editor’s Note: Hopefully these recent articles and blog posts will help you build your career skills. Look beyond your immediate PR industry and network with people from organizations which you have an interest in — you never know who you will meet!
Networking Advice for PR Professionals – PRSA Colorado Chapter
PROWL PR – Temple University
Top 5 Networking Tips for Young Professionals - Comet Branding’s Blog
Advice for the PR Grad—Networking – PR Channel Blog
Public Relations & Professional Networking: Using LinkedIn for PR – PR Newswire
The PR Pro’s Guide to Twitter – Mashable
Top 10 Social Networking Tips – The Edge Room
10 Tips to Help You Expand Your PR Network – Communications Conversations by Arik Hanson
Check out our latest blog entries written by New Pros for New Pros!
We invite members of the New Pros Section to contribute posts to our blog, and we invite everyone, including non-members, to contribute comments. Blog posts may consist of career advice, personal experience, case studies and more. If you are interested in contributing, please reach out to Blog Chairs Heather Sliwinski or Diahnn Henderson.
PRSA New Pros Tweetchat – Promoting YOU: PR Tips for Networking, Landing a Job and Moving Up Recap by Diahnn Henderson
New Professionals Committee reflects on 2011: Recruiting for 2012 by Heather Sliwinski
PRSA National Leadership Opportunities – 2012 New Professionals Executive Committee by Heather Sliwinski
Getting the Most Out of PRSA International Conference: 4 Tips for New Pros by Christina Morton
PRSA’s Proposed 2012 Dues Increase by Sarah Siewert
Intro to Healthcare PR Part Two by Debbie Harvey, APR
Intro to Healthcare PR by Christine Kotler
PRSSA’s Education Page
http://www.prssa.org/Education/
PRSA Calendar
http://www.prsa.org/calendar
Welcome New Section Members
The following members have joined the New Professionals Section in Aug.1 – Oct. 31. You can view the entire Section roster on the PRSA Member Directory.
Ariel Abramowitz, Staten Island, N.Y.
Andrew Strom Adams, Durham Jones & Pinegar, Salt Lake City, Utah
Dayna Adelman, Emanate PR, New York, N.Y.
Mary Ann Albright, St. Mary's Academy, Portland, Ore.
Meghan Almaas, Gilbert, Ariz.
Jacklyn Alward, Decatur, Ill.
Lindsey Anderson, Green Plains, Omaha, Neb.
Robert Lee Arnold, III, Katy, Texas
Patrick Michael Baird, MA , The Art Institute of California-Sunnyvale, Sunnyvale, Calif.
Andrea Ballard, Kids Who Care, Inc., Fort Worth, Texas
Alicia Barbieri, Hammonton, N.J.
Glenn Walter Barnhart, Palestine, Texas
Allison Barrow, Baltimore, Md.
Kim Bartok, Greentarget Global Group, Manasquan, N.J.
Valon Beasley, You Need To Succeed Inc., Brooklyn, N.Y.
Aileen Bennett, Lipscomb University, Institute for Sustainable Practice, Nashville, Tenn.
Nicole Berger, PNC, Baltimore, Md.
Laura Berry, National Gay & Lesbian Chamber of Commerce, Alexandria, Va.
Whitney Birdsall, New York, N.Y.
Gabriele Lynn Bladdick, Trilix, Johnston, Iowa
Jennifer Bly, American Registry for Internet Numbers, Chantilly, Va.
Catherine Grace Bocke, Eastern Illinois University Health Service, Charleston, Ill.
Katie Bradley, Capital District Educational Opportunity Center, Mechanicville, N.Y.
Taren Buffington, Sheraton Wild Horse Pass Resort & Spa, Gilbert, Ariz.
Nicole S. Burdiss, Stratacomm LLC, Bloomfield Hills, Mich.
Stacy Butchart, Biamp Systems, Beaverton, Ore.
Caitlin Elizabeth Byrnes, National Marine Sanctuary Foundation, Silver Spring, Md.
Malika Calloway, Capitol Heights, Md.
Emily Cannon, Brasfield & Gorrie, Kennesaw, Ga.
Geiá Marie Carter, Geiá Carter Public Relations, New Orleans, La.
Drew Case, Houston, Texas
Hope-Leen'da Mizelle Chambliss, Washington Metropolitan Area Transit Authority, Washington, D.C.
A'ja Izz Chavis, WildFire Public Relations, Camden, N.J.
Yina Chun, Brooklyn, N.Y.
Amber Murai Clifford, North Carolina Community AIDS Fund, Durham, Colo.
Jaclyn Coleman, University of Nevada, Reno, Reno, Nev.
Rachel Collins, Booz Allen Hamilton, Hanover, Md.
Brian Conner, TeleNav, Seattle, Wash.
Danielle Christine Cronin, Goodwill Industries, Virginia Beach, Va.
Jesse Davis Davis, Portland, Ore.
Rose Davis, Edelman, Chicago, Ill.
Kathryn Leigh Davis, Fruitland Park, Fla.
Lauren Dennison, OKC Beautiful, Oklahoma City, Okla.
Jason H. DePatie, CCSU Institute for Municipal and Regional Policy, Guilford, Conn.
Chandler Virginia Dewey, Virginia Bankers Association, Glen Allen, Va.
Rebecca Dill, Poston Communications, Atlanta, Ga.
Lauren E. Dixon, DePaul University, Chicago, Ill.
Melissa Dungey, A All Animal Control, Dunbar, W. Va.
Sherrie E. Dunlap, Greater Latrobe School District, Latrobe, Pa.
Madeline Dunn, YaYa Publicity, New York, N.Y.
Sara Easley, State Farm Insurance, Winter Haven, Fla
Killian A. Ekeogwe, Kelly Media Services, Owerri, IMO
Lauren Elizabeth Ellison, Cohn & Wolfe, Atlanta, Ga.
Annmarie Ely, Delaware Valley College, Doylestown, Pa.
Kate Elizabeth Enos, Corporation for National and Community Service, Washington, D.C.
Dana Esposito, Burke, Va.
Brandi Evans, Nurtur the Salon, Canal Winchester, Ohio
Nicola Facchin, MA, University of Miami-School of Communication, Miami, Fla.
Sarah Joy Fast, Sterling, Colo.
Bailey Feldman, Scotia, N.Y.
Veronica Fleager, Concordia University Irvine, Irvine, Calif.
Amy Fleishans, R&R Partners, Mesa, Ariz.
Dan Franko, Maryland Automobile Insurance Fund, Annapolis, Md.
Jamie L. Frumusa, Red Bull North America, Atlanta, Ga.
Joshua Robert Funk, The National Press Club, Washington, D.C.
Erin Garcia, City of Fountain, Fountain, Colo.
Caitlin F. Garlow, Hyde Park Communications, Washington, D.C.
Ana Maria Garzon, Panama
Sarah Gayken, Edmond, Okla.
Danielle Nicole Gibbons, Financial Plus Credit Union, West Des Moines, Iowa
Yasmine Gila, Arlington, Texas
Jordan Gilgenbach, City of Edina, Edina, Mont.
Bob W. Gohn, Text 100 Global Public Relations, New York, N.Y.
Erin Bree Gotsdiner, MA, Publicly Related, Altamonte Springs, Fla.
Elizabeth A. Granger, Weber Shandwick, Chicago, Ill.
Martin Grego Greentarget, Park Ridge, Ill.
Christopher Evan Guizlo, Arlington, Va.
Ashley Nichole Gutridge, IMRE, Sparks, Md.
Shametria Hall-Branch, Fort Worth, TX
Katie D. Hamachek, Reininger Winery, Lake Oswego, Ore.
Christy Hammond, Detroit Red Wings, Royal Oak, Mich.
Libby Hancock, Idea Engine Inc., Lyndhurst, Ohio
Brittany Rose Harp, Berwick Electric Company, Colorado Springs, Colo.
Elizabeth Harter, Cincom Systems, Inc., Cincinnati, Ohio
Luke Hayek, Indian Hills, Colo.
Franklin Hayes, ProctorU, Pelham, Ala.
Lara Marie Herter, Panama City, Fla.
Amanda Hill, North American Publishing Company, Philadelphia, Pa.
Amy Diane Hill, Chesapeake Energy, Oklahoma City, Okla.
Jeffrey Louis Hill, Capella University, Northville, Mich.
Becky Hillier, Rocky Mountain Hospice, Billings, Mont.
Ryan Hines, Costa Mesa, Calif.
Michael Hinman, Environmental PR Group, Lutz, Fla.
Mykala Holtz, Student Unions & Activities, Minneapolis, Minn.
Sara Holtz, BPS Marketing, Indianapolis, Ind.
Brendan M. Hughes, The Fearey Group, Seattle, Wash.
Alice C. Hunt, Lawrence Chamber of Commerce, Lawrence, Kan.
Latoya R. Hunter, Marcus Thomas, Warrensville Heights, Ohio
Jessica Hurtt Huntington National Bank, Westerville, Ohio
Ashley Iszkun, Fort Worth, Texas
Tina James-Tafoya, Fort Defiance Indian Hospital, Fort Defiance, Ariz.
Sean P. Johnson, Weidert Group, Appleton, Wis.
Orlaina Johnson, International Game Fish Association, Dania Beach, Fla.
Victoria Lynne Kamicker, Waynesburg University, Waynesburg, Pa.
Kathryn Kampa, Irving, Texas
Katy Laine Kenealy, Method Communications, Salt Lake City, UT
Sara Josephine Kennedy, American Red Cross Central Texas Region, Austin, Texas
Irin Kim, New York, N.Y.
Eric King, Centennial Bank, Conway, Ariz.
Kim Kirchner, Chicago, Ill.
Alison Nicole Klapper, American Red Cross-Oregon Chapters, Portland, Ore.
Julia Knox, Brooklyn, N.Y.
Elizabeth Ann Kolakowski, Wyndham Hotel Group, Kinnelon, N.J.
Katie Kuczek, Herb Gillen Agency, Columbus, OH
Sarah Laborde, Cake Communications, Houston, Texas
Jordan Anthony Lake, AT&T, Dallas, Texas
Lauren A. Lawrence, WLBT-TV3, Jackson, Miss.
Alexandra Lefebvre, The College of New Jersey, Allentown, N.J.
Sarah T. Lehmberg, Baltimore, Md.
Jennifer Leopoldt, DePaul University, Chicago, Ill.
Jacob Lepiarz, Johnson & Johnson, Highland Park, N.J.
Carrie Lorick, University of North Florida, Ocala, Fla.
Brenda Mackey, Yorktown, Ind.
Robert Manfredi, II, Stamford, Conn.
Kathleen Manning, Lewisville, Texas
Brian Leonard Manning, Puyallup, Wash.
Jamie Maralla, Clark, N.J.
Stephanie Markadonatos, Downers Grove, Ill.
Lauren Michelle Martin, IMRE, Sparks, Md.
Lindsay D.V. Matthews, Birdsboro, Pa,
Rachel McGuire, Bowie, Md.
Heather McHale, Massapequa, N.Y.
Myles Meehan, HomeServe USA, Stamford, Conn.
Alyssa Catherine Mihm, Fairmont Private Schools, Orange, Calif.
Stephen Miller, Avalon Communications, Austin, TX
Nathan John Mirolo, Ohio Department of Insurance, West Jefferson, Ohio
Teri Lee Mishow, Unum, Chattanooga, Tenn.
Siobhan Monahan, Southport, Conn.
Melissa L Akemi Moniz, Central Pacific Bank, Honolulu, Hawaii
Alexis Margaret Moskal, Irvine Company, Newport Beach, Calif.
Kim Mouser, Pittsburgh PRSA, Johnstown, Pa.
Caitlin Muir, CollegePlus, Spring Branch, Texas
Katie J. Mullinax, Pendleton, S.C.
Shannon Murphy, GYMR Public Relations, Falls Church, Va.
Sarah Margaret Myles, Edelman – StrategyOne, Chicago, Ill.
Sam Evan Nachbar, Sluggish Media, Culver City, Calif.
Jason Natelle, CRT, West Hartford, Conn.
Alyssa Newman, Woodbury Hts, N.J.
Veronica Nunes, Albany, N.Y.
Kelly Outram , Olney, Md.
Glenda Tatiana Oviedo, Miami, Fla.
Whitney Pancoast, Cherokee Nation Businesses, Catoosa, Okla.
Meiko Shawonn Patton, USPS, San Diego, Calif.
Melissa R. Payne, Fleishman Hillard, Chicago, Ill.
Liza Perry, Olson, Cary, N.C.
Ronald Jason Phillips, Phillips P.R, Yukon, Okla.
Melissa Piccinich, Fairview, N.J.
Carole Angeline Polan, Granholm Mulhern Associates, Okemos, Mich.
Kristy Pomes, American Foreign Service Association, Washington, D.C.
Daniel Powers, Western Disposal Services, Boulder, Colo.
Natalie Grace Powers, Diabetes Partnership of Cleveland, Medina, Ohio
Alicia Prewett, Cambridge, Mass.
Colleen Elizabeth Psomas, IDEA eSolutions, Washington, D.C.
Kristi Rains, IMRE, Baltimore, Md.
Devon Ray, Imperial Beach, Calif.
Dani Raymond, University of Toledo, Toledo, Ohio
E. Joshua Reed, Allison & Partners, Phoenix, Ariz.
Drew Reeder, Chaminade Julienne Catholic High School, Dayton, Ohio
Laura Rispin, Suwanee, Ga.
Beba Rivera, Lopito, Ileana, Howie, San Juan, Puerto Rico
Gregory W. Robinson, Birmingham, Ala.
Ashley Ross, RTKL, Hyattsville, Md.
Liana Ruiz, onTargetjobs, Inc., Parker, Colo.
Joshua Ryf, WI Board for People with Developmental Disabilities, Madison, Wis.
Maryam B. Sabbagh, MaxID, Reston, Va.
Michael Sanford, Bethel Deliverance International Church, Philadelphia, Pa.
Taylor Schaffer, Bandy Carroll Hellige, Indianapolis, Ind.
Ryan Schatzman, RooTS Consulting, Cincinnati, Ohio
Sabrina Schreiner, Mount Prospect, Ill.
Sara Schwartz, Bellevue School District, Seattle, Wash.
James Seletos, Glendale, Ariz.
Samantha Sexton, Parker Hannifin O-Ring Div., Lexington, Ky.
Wil Shamlin, WSS Enterprises, Philadelphia, Pa.
Jillian Elizabeth Sievel, Young Women's Resource Center, Des Moines, Iowa
Veronica Julianne Sinnaeve, Toronto, Ontario, Canada
Rachel Lauren Sizemore, Kean University Masters Program, Roselle Park, N.J.
Devon Slobodzian, Lockport, N.Y.
Bolaji Sosan, Chicago, Ill.
Fabio Streets, Jamaica, N.Y.
Jiayao Sun, Elmhurst, N.Y.
Laurel Tacoma, State Policy Network, Arlington, Va.
Nancy Tao, Cathay Pacific Airways, San Francisco, Calif.
Ali Tate, Mission3, Scottsdale, Ariz.
Matthew Tengasantos, Long Beach, Calif.
Matthew Thorson, Portland, Ore.
Patricia Truninger, Roseville, Minn.
Danielle Tyler, Laurel, Md.
Ashley Underwood, Porter Novelli, Austin, Texas
Caitlin Elizabeth Vancas, EnergyCare USA, Elizabeth, Pa.
Ashley Voss, Rock Against Cancer, Union, Ky.
Lynne Wagner, Tiffin University, Tiffin, Ohio
Harris Walker, Rocky Mount, N.C.
Emma Walter, WordWrite Communications LLC, Pittsburgh, Pa.
Jennifer Anne Whitcomb, Generation TX, San Antonio, San Antonio, Texas
Jacqueline White, Salt Communications, Chicago, Ill.
Hannah Wilder, The Episcopal Diocese of San Diego, San Diego, Calif.
Chris Williams, Waggener Edstrom, Bellevue, Wash.
Melissa S. Williams, MBA, Orlando Health, Maitland, Fla.
Thomas James Wilson, Portland, Ore.
Donna M. Wood, MSL Group, Chicago, Ill.
Carolyn Wright, REI, Tacoma, Wash.
Nancy Xiong, Little Canada, Minn.
Brittany Yancey, West Lafayette, Ind.
Katie Yergensen, USA Shooting, Colorado Springs, Colo.
Jennifer Yi, IDEA eSolutions, Arlington, Va.