New Professionals Section October 2010 Newsletter
In This Issue:
- Letter from the Chair: Lead Away, New Pros!
- Membership Update – Mr. Greenberg Goes to Washington*
- Last Reminders for Upcoming New Pros Events at the PRSA International Conference
- PRSA New Pros Blog – Check Out Posts from September
- Industry Articles of Interest
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Letter from the Chair: Lead Away, New Pros!
Every year, the New Pros section invites members to step forward and lead their fellow members. This year is no different. Last month, we've circulated a call for officers, and many of you have indeed responded.
Leading in a professional organization has many benefits. To start, it provides real leadership experience (ahem! resume builder), and it also gives you the opportunity to help shape the way the section gets run. Most importantly, however, it gives you the chance to provide service to your fellow members. Maybe you would like to see more on one topic as opposed to another. Maybe you have an idea for a new special event. Take the reigns of leadership, and you could offer your new ideas and vision to the group and help everyone learn and grow together, which of course is an important part of being in the New Pros section!
Those of you who have already sent in applications, Kudos! We will be contacting you soon! Those who haven't, contact me about becoming a Member at Large for 2011.
Janet Krenn
2010 Chair, PRSA New Professionals Section
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Membership Update – Mr. Greenberg Goes to Washington*
On October 16, I will have the honor of traveling to Washington, D.C., (ok, so it’s just a subway ride) and representing the New Professionals Section as a Delegate to the PRSA Assembly. Delegates are sent to the Assembly from their respective PRSA Chapters, Districts, Sections and the PRSSA Student Society and include members of the College of Fellows (an honorary group within PRSA who are seasoned professionals and educators) along with Past Presidents of the Society.
The Assembly is responsible for approving changes to the PRSA Bylaws – the rules by which it is governed – and administrative matters that are part and parcel to every organization, especially one as large and diverse as ours. However, last year’s Assembly voted to expand from a legislative body to one that identifies and debates issues that are important to the Society and the public relations profession. This year’s Assembly will be the first to embrace this new role, seeking answers to these four questions:
1) What role will public relations professionals play in 2015? How is this different from their role today?
2) What new knowledge, skills and abilities will future PR pros need?
3) How will changes (such as social media, integrated marketing/communications, globalization, the disintegration of traditional media, and the demand for results by focusing on measurement and evaluation) affect PR pros?
4) How will change affect different PR pros – those at different stages of their career, in different industries and at different organizational settings?
I will report back to you on my experience, though I doubt it will be as dramatic as Mr. Stewart’s.
Mike Greenberg
Director of Membership, PRSA New Professionals Section
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Last Reminders for Upcoming New Pros Events at the PRSA International Conference
- New Professionals Section Workshop – “Myth or Reality: ‘Agency Experience Preferred’” – Tuesday, Oct. 19, 8–9:15 a.m.
- New Professionals, Technology and IPA Sections Networking Dinner – Monday, Oct. 18, 6:30–9 p.m., Lauriol Plaza
- Sections Soirée – Monday, Oct. 18, 9–11:30 p.m.
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PRSA New Pros Blog – Check Out Posts from September
- The Diary of a New Professional in the Corporate World by Brandi Boatner
- Building Your Skill Set to Get Your Dream Job by Andi Wilmes
- Intro to series… Non-profit government PR by Kallie Bonnell
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- Walk the Line by Keith Trivitt, PRBreakfastClub.com
- 5 Hot Design Trends for Aspiring Bloggers by Brenna Ehrlich, Mashable
- The Creative Destruction of Public Relations by Todd Defren, pr-squared.com
- Women dominate the PR industry: Why? by Russell Working, Ragan.com
- Stop confusing ROI with results, and measurement with counting by Katie Paine, Ragan.com
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We Want to Hear from You!
The newsletter committee welcomes content for its newsletters. Consider submitting information about recent and upcoming events, career tips, feature spotlights (Chapter, member and mentor) and any other ideas. Send your questions and/or recommendations to the PRSA New Professionals Communications Co-Chairs, Brian Camen and Andi Wilmes.
Please note: All submissions and articles are provided by and for members of the PRSA New Professionals Section. For questions about this newsletter or to submit content for review, please contact Will Titus.
