New Professionals Section September 2010 Newsletter
In This Issue:
Letter from the Chair: We're Making Big Moves this Fall
New Pros Section Events
PRSA 2010 International Conference New Pros Activities
Membership Update
PRSA New Pros Blog – Check Out Posts from June and July
Industry Articles of Interest
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Letter from the Chair: We're Making Big Moves this Fall
For me, working in public relations is an exercise in living in the now. Respond quickly. Be punctual. Promote today.
Volunteering with the New Pros has been a fun challenge because as much as we work to support benefits today, we look ahead to more fantastic things to come. For instance, between now and the end of the year, we're working on
- New Pros sessions and networking at International Conference
- Free webinar on utilizing social media for our careers
- Networking and learning event in New York City (Coming Soon!)
- Establishing a mentoring program for New Pros (Coming Soon!)
- Initiating the New Pros 2011 Elections (Coming Soon!)
Stay tuned to our Facebook page and eGroups because although we don't yet have all of the details finalized, we're very close, and we will be hitting the ground running any day now! As always, if you'd like to be part of helping bring these and other benefits to your fellow New Pros contact me for ways you can volunteer.
Janet Krenn
2010 New Pros of PRSA Chair
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Section Brown Bag Teleseminar – On Friday, September 10 at noon the New Pros hosted a FREE Brown Bag teleseminar "Going Pro: Taking Your Social Media Skills to the Business Setting." During the presentation and open discussion, you will learn how to:
- Apply your social media currency to a business setting.
- Authentically engage with key stakeholders on key points, rather than “messaging.”
- Identify and use tools that provide the best results (instead of the most hype).
- Find opportunities to expand your projects and your own online reach.
Instructor Scott Stratten's tagline for his company Un-Marketing.com is “Stop marketing. Start engaging.” Stratten is an expert in viral, social, and authentic marketing which he calls “un-marketing.” Over 42,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 65 million users. His recent Tweet-a-thon raised over $16,000 for child hunger, in less than 12 hours. One of his viral marketing movies was chosen by the Chicago Bears as their biggest motivator towards their Super Bowl run a few years ago, while another made their client over $5 million in 7 days. Stratten’s recently appeared in The Wall Street Journal, Mashable.com, USA Today, CNN.com and Fast Company.
In case you missed it, click here to listen to the teleseminar recording!
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PRSA 2010 International Conference New Pros Activities
Coming to the PRSA 2010 International Conference in D.C.? Don’t miss these great opportunities to learn and connect with other New Professionals:
New Professionals Section Workshop
“Myth or Reality: ‘Agency Experience Preferred’”
Tuesday, Oct. 19, 8–9:15 a.m.
What are employers really asking for when they require “agency experience”? Is an agency position truly the best public relations experience? Learn about the pros and cons of agency and non-agency experience from Sarah Siewert, account executive, KemperLesnik; Heather R. Huhman, founder and president, Come Recommended; and Lara Kretler, vice president and social media lead, Fahlgren Mortine Public Relations. Receive advice on how to choose the path that best suits your skills, and learn how to make your own experiences marketable to all employers.
New Professionals, Technology and IPA Sections Networking Dinner
Monday, Oct. 18, 6:30–9 p.m., Lauriol Plaza
Graceful architecture and sophisticated service set a stylish tone for some of the best Tex-Mex in Washington, D.C. Lauriol Plaza offers good conversation, a strong margarita and the finest offerings from the mesquite-fired grill to IPA, Technology Section and New Professionals Section members.
Sections Soirée
Monday, Oct. 18, 9–11:30 p.m.
Stop by the Sections Soirée to network with colleagues from all 16 Professional Interest Sections, and share tips about the latest industry trends. Also, don’t miss a chance to win some great prizes.
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Talk about ROI! Within days after I ran an appeal for bloggers in our August newsletter, three New Pros volunteered to write first-person accounts of their lives in various PR sectors. I am still calling-out for authors who work in Sports PR (December 2010) and Entertainment PR (January 2011). Come on, New Pros, I know you are out there.
July closed on a down note as Section membership slipped from 495 to 486.We have seen a net gain of 6 members for the year, though we are below the July 2009 level (509) and short of our 2010 membership goal (534).
Mike Greenberg
Director of Membership
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PRSA New Pros Blog – Check Out Posts from June and July
- intro to series…Healthcare PR by Heather Sliwinski
- professional development… Here’s What’s for Us at PRSA International Conference by Janet Krenn
- New Pros Summer Book Club – “Crush It” and Personal Branding by Janet Krenn
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- "Go Where Nobody Knows Your Name" by Christina Khoury, PRBreakfastClub.com
- "Social 'Me'dia and the Evolving Twitter Egosystem" by Brian Solis, brainsolis.com
- "40 useful things you can share on Twitter besides blog posts" by Adam Vincenzini, socialmediatoday.com
- "Social Media Is About Content, Not Platforms" by Morgan Stewart, mediapost.com
- "The Difference Between Flacks & Spin Doctors" by Todd Defren, pr-squared.com
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We Want to Hear from You!
The newsletter committee welcomes content for its newsletters. Consider submitting information about recent and upcoming events, career tips, feature spotlights (Chapter, member and mentor) and any other ideas. Send your questions and/or recommendations to the PRSA New Professionals Communications Co-Chairs, Brian Camen and Andi Wilmes.
Please note: All submissions and articles are provided by and for members of the PRSA New Professionals Section. For questions about this newsletter or to submit content for review, please contact Will Titus.
