The Public Affairs and Government (PAG) Section seeks to advance our community of public affairs communicators working in government, military, corporate and nonprofit organizations. We offer knowledge sharing and training to strengthen your public affairs skills.
Advanced Social Media for Government: Increase Your Reach With Your Publics
Go beyond the basics, and uncover the secrets to managing a successful social media presence and increasing your reach with the public. Learn from the tools and successful tactics used by other agencies.
Featured Presenter:Kristy Fifelski
Gulf Spill Communications: Behind the Scenes With Key Responders
Take a look at communications management for the Deepwater Horizon/BP oil spill with Neil Chapman, head of communications for BP Global Refining and Marketing, and Gerald Baron, founder of PIER Systems, a web-based crisis communication management service operating as the primary platform for Unified Command. Chapman and Baron will discuss meeting the communications challenges of the largest environmental disaster in U.S. history, from managing nearly 60,000 inquiries to orchestrating interactive web tools, including the Deepwater Horizon website.
Presentation
Gulf Spill Communications: Behind the Scenes, Neil Chapman, BP; Gerald Baron, PIER/O’Briens and moderator Stephanie McFarland
Social Media: Learn From the Armed Forces and Associations
How to Leverage Technology to Meet Strategic Communication Goals During a Down-Sized Economy
Presentations:
The Army Reserve and Social Media, Lt. Col. Gerald Ostlund, Webmaster and Chief of Social Media
Social Media and the Air Force, Mr. Larry Clavette, Director, Air Force Public Affairs Agenc
The Joint Information Center (JIC) and Media Relations During Domestic Incidents
Presentation:
Joint Information Center Operations & Media Relations, Dr. Joseph V. Trahan, III, APR, Fellow, PRSA