The Public Affairs and Government (PAG) Section seeks to advance our community of public affairs communicators working in government, military, corporate and nonprofit organizations. We offer knowledge sharing and training to strengthen your public affairs skills.
On-demand playback and presentations available to Public Affairs and Government Section members; sign into MyPRSA to access.
Community Branding: Learn How Research Can Lead to a New Identity [On-demand webinar, available until July 22, 2014]
To successfully enhance your community brand, you must first research the economic, social, cultural and political strengths of the community, as well as its capabilities, perceptions, weaknesses and opportunities. The results of your research can aid in the development of a strategic brand platform that can help boost community growth across the board. In this session, you’ll learn how community branding, educational tools and a strategic marketing plan can help enhance business recruitment and retention, increase resident relocation, tourism and citizen satisfaction and develop a new, creative brand identity.
Presenter: Don McEachern, president and CEO, North Star Destination Strategies.
Advanced Social Media for Government: Increase Your Reach With Your Publics [On-demand webinar, available until Nov. 26, 2013]
Your agency has already launched social media and you are slowly gaining followers. Where do you go from here to maximize your social media program? This fast-paced and upbeat webinar goes beyond the basics, and uncovers the secrets to managing a successful social media presence and increasing your reach with the public. Learn from the tools and successful tactics used by other agencies. Hosted by government social media adviser, Kristy Fifelski, aka “GovGirl,” this webinar will show you how to get citizens talking and engaging on your social accounts and tricks for long-term management of government social media.
Instructor: Kristy Fifelski, founder and CEO, DigitalGov Group LLC
Value of APR and APR+M [On-demand brown bag discussion playback]
APR+M is an enhanced certification from the well-established Accreditation in Public Relations (APR). The mark signifies someone who masters the APR knowledge, skills and abilities required to practice public relations effectively, plus a rigorous course of study surrounding military public affairs in joint operations. Check out how accreditation can help your career!
Presenter: Barbara Burfeind, APR+M, Fellow PRSA, chief of visual information (VI) plans and integration, Defense Media Activity.
Going Green for the Red, White and Blue [On-demand brown bag discussion playback]
This special Earth Week Brown Bag, sponsored by the Public Affairs and Government Sector, is our way of helping spread the word about the mission-critical sustainability initiatives that help keep our U.S. Navy and Marine Corps and our nation strong.Through past and continued efforts in initiatives like the “2012 Great Green Fleet Demonstration” and the “One Gigawatt Task Force,” the DASN Energy office strives to bring the Department of the Navy closer to achieving the Department of the Navy's energy goals, and toward the greater goal of total energy independence and security.
Moderator: Dr. Joseph V. Trahan III, APR, Fellow PRSA, president of Trahan & Associates.
Presenter: Tom Hicks, Deputy Assistant Secretary of the Navy for Energy. Mr. Hicks serves as the Secretariat focal point on all matters pertaining to the Department of Navy’s energy initiatives.
Gulf Spill Communications: Behind the Scenes With Key Responders [Presentation]
Take a look at communications management for the Deepwater Horizon/BP oil spill with Neil Chapman, head of communications for BP Global Refining and Marketing, and Gerald Baron, founder of PIER Systems, a web-based crisis communication management service operating as the primary platform for Unified Command. Chapman and Baron will discuss meeting the communications challenges of the largest environmental disaster in U.S. history, from managing nearly 60,000 inquiries to orchestrating interactive web tools, including the Deepwater Horizon website.
Presenters: Neil Chapman, BP; Gerald Baron, PIER/O’Briens and moderator Stephanie McFarland