Seminar hand-outs may only be available to Technology Section members; sign into MyPRSA to download these materials
PRSA 2013 International Conference: Technology Section Hosted Session
Using Big Data and Analytics to Increase PR and Marketing Brand Awareness
Big Data and analytics are more than just marketing buzzwords. Stephen Loudermilk, director, media and industry analyst relations, LexisNexis, provides an insightful, first-hand look at how PR and marketing pros can get ahead in today’s competitive environment by taking a deeper look at how marketing dashboards and predictive analytics can measure a brand’s effectiveness. He’ll also discuss three companies leveraging Big Data and predictive analytics to enhance their brands and reputations.
Session Materials: Big Data and Analytics PR
Presenter: Stephen Loudermilk, director, media and industry analyst relations, LexisNexis.
Loudermilk is responsible for developing corporate reputation and CSR programs, as well as communications strategies for LexisNexis Risk Solutions. Previously, he was vice chairman at MIT Enterprise Forum of Atlanta. Loudermilk is currently chair of PRSA Technology Section. Follow @LoudyOutLoud
PRSA 2012 International Conference: Technology Section Hosted Session
Mobile Engagement: A Winning Strategy
The focus on mobility has intensified in key industry sectors. Health care, retail and education are now using mobile application platforms to transform their messaging to constituents, buyers, employees and other groups. Get a firsthand look at three case studies that reveal how social engagement on mobile devices packs the punch in whatever strategy you are implementing.
Session Materials: Mobile Engagement: A Winning Strategy
Presenter: Dawn Marie Yankeelov, president and founder, Aspectx.
As a marketing and public relations practitioner for more than 22 years, Yankeelov has counseled many companies and executed effective campaigns in targeting select markets. She reports on trends for Tech Republic and Customerretailexperience.com. Follow @dawnyaspectx.