Travel and Tourism Advocacy: Engaging in Politics and Policies
During this special 60-minute brown bag teleseminar, our all-star panelists shared what global and local issues are currently affecting the travel industry, as well as what might be on the horizon. You’ll hear how these current and potential issues may negatively impact your area of business, and how to be prepared.
Feature Panelists: John Severini, Kristen Jarnagin and Mike Fullerton
The Art of Working With Production Companies: Best Practices for Pitching and Negotiating Coverage for Your Destination
Our panel of experts shared best practices and case studies on how CVBs, hotels/resorts, activities/attractions, restaurants and other businesses can effectively work with production companies to generate invaluable coverage through television and movie exposure.
Featured Presenters: Maria Carrera, Meghann Gibbons and Darlene Morikawa
Develop Your Visibility and Appeal on Google+
Listen to Guy Kawasaki is the author of APE, as he shared the steps, tools and secrets in curating and sharing content through the service. In this free brown bag teleseminar, you’ll learn basic features and more to get Google+ work for your brand, destination and client.
Featured Presenter: Guy Kawasaki
Heard it on the Radio: Garnering Exposure for Your Business
Do you overlook targeting radio when planning your public relations strategy and events? While it may not have the appeal and instant gratification of online, print, television and social media coverage, radio remains an important old-school medium. This free brown bag presentation recording will introduce you to public broadcast and digital outlets that are deserving of your attention and resources, and tips to pitching and garnering exposure on the radio dial.
Featured Presenter: Paul Lasley
What's Your Mobile Strategy?
With the growth in smart phone adoption, continued spending by consumers via their mobile phones and the uptake of tablets, a mobile strategy is now a requirement. This brown bag discussion will help you get ahead of the curve in developing a mobile strategy for your public relations efforts in the travel and tourism industry.
Facilitator: Shel Holtz, ABC
Proactive PR for Oil Spill Region Hotels, Destinations and Attractions
This brown bag teleconference will provide tactical strategies for travel and hospitality communicators experiencing challenges such as oil-soaked beaches and cancellations from travelers. Even if you are not directly impacted by the oil spill, this timely discussion will provide valuable insight into how industry public relations practitioners can respond to highly-visible crises.
Panel: Jim Lukaszewski, ABC, APR, Fellow PRSA, CCEP, John Deveney, ABC, APR, Fellow PRSA, Mary Cracchiolo-Spain and Peggy Bendel.
Sharpening Your Social Media Skills to Promote Your Destination
Be an early tester, late adopter: A TV tech expert's lessons from the iPad, Second Life, Facebook, Twitter, Google Buzz and more.
Featured Presenter: Sree Sreenivasan.