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Archive: Travel and Tourism Section Programming

Online Webinars and Brown Bag Discussions 

Previous programming is available to Travel and Tourism Section members. Sign into MyPRSA to access on demand playback and speaker handouts.

Getting The Most Out of Your Content Marketing Strategy [Travel & Tourism Section Brown Bag Discussion]
Your content is only as valuable as the audience that engages with it. So how do you get your content in front of the largest audience possible? Join us for this informative Brown Bag session as Cision’s Laurie Mahoney and Brandon Andersen share tips and best practices on promoting your content.
Presenter: Brandon Anderson and Laurie Mahoney

2014 Travel Trends: Where Do We Go From Here?

2014 Travel Trends: Where Do We Go From Here?

2014 Travel Trends: Where Do We Go From Here? [Travel & Tourism Section Brown Bag Discussion]
As 2013 comes to an end, PR pros across the globe have already started to finalize their public relations and communications strategies for 2014 and beyond. However, what important lessons can we still learn from travel consumers in the remaining months of this year to better prepare? What trends should we be focused on, and how do we prepare our companies, destinations and clients to take advantage of these shifts in the marketplace?
Presenter: Jason Clampet.

Travel and Tourism Advocacy: Engaging in Politics and Policies [Travel & Tourism Section Brown Bag Discussion]
During this special 60-minute brown bag teleseminar, our all-star panelists shared what global and local issues are currently affecting the travel industry, as well as what might be on the horizon. You’ll hear how these current and potential issues may negatively impact your area of business, and how to be prepared.
Featured Panelists: John Severini, Kristen Jarnagin and Mike Fullerton

Develop Your Visibility and Appeal on Google+ [Travel & Tourism Section Brown Bag Discussion]
The time has come for public relations professionals to give Google+ serious consideration and implement the service in their social media plans and strategy for 2013 and beyond. This Brown Bag explored the various facets and benefits of Google+ from New York Times bestselling author, Guy Kawasaki, as he shared the steps, tools and secrets in curating and sharing content through the service. In this brown bag teleseminar, you’ll learn basic features and more to get Google+ work for your brand, destination and client.
Featured Presenter: Guy Kawasaki

Heard it on the Radio: Garnering Exposure for Your Business [Travel & Tourism Section Brown Bag Discussion]
Do you overlook targeting radio when planning your public relations strategy and events? While it may not have the appeal and instant gratification of online, print, television and social media coverage, radio remains an important old-school medium. This free brown bag presentation recording will introduce you to public broadcast and digital outlets that are deserving of your attention and resources, and tips to pitching and garnering exposure on the radio dial.
Featured Presenter: Paul Lasley

What's Your Mobile Strategy? [Travel & Tourism Section Brown Bag Discussion]
With the growth in smart phone adoption, continued spending by consumers via their mobile phones and the uptake of tablets, a mobile strategy is now a requirement. This brown bag discussion will help you get ahead of the curve in developing a mobile strategy for your public relations efforts in the travel and tourism industry.You will learn why mobile is a technology you cannot ignore, how to determine the strategy that will best serve your organization or client, the emerging technologies that will revolutionize mobile in the years ahead and how travel and tourism businesses are already leveraging mobile.
Facilitator: Shel Holtz, ABC

Proactive PR for Oil Spill Region Hotels, Destinations and Attractions [Travel & Tourism Section Brown Bag Discussion]
This brown bag teleconference will provide tactical strategies for travel and hospitality communicators experiencing challenges such as oil-soaked beaches and cancellations from travelers. Even if you are not directly impacted by the oil spill, this timely discussion will provide valuable insight into how industry public relations practitioners can respond to highly-visible crises.
Panel: Jim Lukaszewski, ABC, APR, Fellow PRSA, CCEP, John Deveney, ABC, APR, Fellow PRSA, Mary Cracchiolo-Spain and Peggy Bendel.

Sharpening Your Social Media Skills to Promote Your Destination [Travel & Tourism Section Brown Bag Discussion]
Be an early tester, late adopter: A TV tech expert's lessons from the iPad, Second Life, Facebook, Twitter, Google Buzz and more.
Featured Presenter: Sree Sreenivasan.

The Art of Working With Production Companies: Best Practices for Pitching and Negotiating Coverage for Your Destination [Webinar, available until April 8, 2014]
Our panel of experts shared best practices and case studies on how CVBs, hotels/resorts, activities/attractions, restaurants and other businesses can effectively work with production companies to generate invaluable coverage through television and movie exposure.
In this session, you will:

  • Learn how to “think like a producer” to properly pitch your destination.
  • Gain a better understanding of how the television and movie industries work.
  • Receive tips on how to work with production teams to shape your destination’s story.
  • Receive useful insights on working with industry partners to make seemingly impossible opportunities a reality.

Featured Presenters: Maria Carrera, Meghann Gibbons and Darlene Morikawa

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