Holiday Closing: PRSA’s offices to close Thursday and Friday. Details.
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2009 Travel and Tourism Conference Presentations

Pioneering Change: The New Frontier in Communications

May 5-8, 2009
Intercontinental Hotel
Kansas City, Mo.

Wednesday, May 6

Change (audio podcast)
Peter Shankman, CEO, entrepreneur, adventurist, founder of "Help a Reporter Out" (HARO)

Combining Free Resources and Functionality to Create the Best I-Press Room
Holly Maust, online marketing manager, BarkleyREI

How to Combine SEO, Blogging and Social Media for Results
Mike Volpe, vice president of marketing, HubSpot

How to Twitter and Who to Tweet
Tom Rowe, Web guru, Baltimore Area Convention & Visitors Association

Mobile Marketing: Learn the Latest in Cellphone and Handheld Device Marketing
Joe Grigsby, director of mobile strategy at VML

Peer Pressure: Find out What You Should Be Doing in Social Media...From One PR Pro to Another
Angela Berardino, director of emerging media, Turner Public Relations to Use

The Bad, the Really Ugly and the Good (audio podcast)
Peter Greenberg, Emmy-award winning travel editor and New York Times best-selling author

Measure the Results of Your Social Media Efforts
Johna Burke, vice president, express services, BurrellesLuce

Social Media Case Studies: Practical Examples of Putting Technology
Holly Maust, online marketing manager, BarkleyREI
Ed Schipul, CEO, Schipul - The Web Marketing Company

Where to Begin: Writing a Social Media Plan
Larry Noto, senior creative director, Destination Marketing, Meyer Jabara Hotels
Tom Rowe, Web guru, Baltimore Area Convention & Visitors Association

Thursday, May 7

Keynote Luncheon: Taking Your Marketing From 1.0 to 3.0
David Pavelko, head of industry travel, Eastern Region, Google Inc.
Audio podcast also available

Staying Green
Richard Edwards, director, Planeterra
Tom Owen, senior designer, PGAV Architects (PDF presentation coming soon)
Sandy Pfaff, director, West Coast, Peppercom

It's All in the Family
Stacy DeBroff, founder & CEO, Mom Central Consulting
Eileen Ogintz, travel columnist, "Taking the Kids"
Michele Zavatsky, KidsLoveTravel.com

Travel Trade Press Panel
Rob Carey, head, Meetings & Hospitality Insight
Ruth Hill, contributing editor, Meetings/Media Publishing
Laura Moss, editor, VacationPlanning.net

Friday, May 8

Online Editor and Blogger Panel Brunch (audio podcast)
Richard Beattie, editor, TravelandLeisure.com
Garrett Graff, editor-at-large, Washingtonian
Ben Mutzabaugh, travel reporter, USA Today

 

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