All Shook Up: Maintaining Relevance in Today's Changing World
May 21–24, 2013 | Memphis, Tenn.
Presentations from this conference are available to Travel and Tourism Section members. Sign into MyPRSA to download these hand-outs and slides.
DIY Marketing: Content Creation on a Shoestring
In today’s world, marketing teams are forced to become more integrated, more nimble and more resourceful. In this panel, experts will highlight successful travel industry PR/marketing campaigns that won on creativity and teamwork rather than a large budget.
Lara Kretler, vice president, social media lead, Fahlgren Mortine [Presentation]
Jen Butson, director of communications, Vermont Department of Tourism & Marketing [Presentation]
Stephanie D. Molina, director of marketing, Beaumont Convention & Visitors Bureau
What a Trip! Tips, Trends and a Fresh Look at the Press Trip [Presentation]
Although the media landscape continues to evolve, our goals as tourism PR professionals remain the same — earn positive editorial exposure for our destination, hotels, attractions and dining establishments in targeted media outlets. In this informative session you will hear from seasoned professionals about the new methods of planning press trips, learn how to integrate social media into these trips and discover alternative models that are working for tourism organizations.
John E. DiScala (a.k.a. Johnny Jet), editor-in-chief, JohnnyJet.com
Angela Berardino, vice president, travel & digital, Turner PR
Lori Holland, executive director, public relations, Fairmont Hotels & Resorts
Broadcast Media Training by the Media [Presentation]
This session turns the table on media training by having radio and television personalities provide a short course on what to do to be a good on-air guest. Go beyond the standard practice of message development to find out the dos and don’ts of appearing on radio and television to catch the audience’s attention.
Paul Lasley, executive producer/editor, OnTravel Radio
Elizabeth Harryman, travel editor, Westways
In Search of...: Inside Strategies for Tying Public Relations and SEO/SEM Together to Drive Content to the Top [Presentation]
Search engines have a significant impact on news release visibility, media pick-up and social buzz. It is more important than ever to write keyword-relevant copy and have it optimized for the latest search engine algorithms and social media platforms. With all of these changes, travel and tourism professionals may have a hard time keeping their site in the top rankings.
Paul McLeod, search engine optimization analyst, Simpleview
A.J. Mistretta, public relations manager, Greater Houston Convention & Visitors Bureau
The Business of Travel: Working With Mainstream Business Media [Presentation]
Travel and conventions contribute significantly to the economy — hotels, restaurants, transportation and entertainment. Hear from business travel reporters about trends they’re seeing at the business desk, and how to best craft your pitches to gain exposure outside the travel section.
Michael Sheffield, staff writer, Memphis Business Journal
Sean McLaughlin, news anchor/reporter, CBS 5 KPHO-TV, Phoenix
Casting a Wide Net: Fishing for Lifestyle Publications
Lifestyle magazines, websites and online communities are among the most-read outlets in the U.S. With such a broad range of topics, where does travel and tourism fit? Key lifestyle media share tips and insights on how to get your story on some of the country's most influential pages.
Kendra Williams, senior travel editor, Midwest Living [Presentation]
Jacquelyne Froeber, editor, Coastal Living [Presentation]
Erin Shaw Street, senior editor, travel & integrated content, Southern Living