Media Transparency in the USA and Around the World: Ethical Considerations and Practical Recommendations
Webinar - Recorded May 12, 2010
Are you currently engaged in a global public relations campaign? Is there one on the horizon for your company? This webinar will discuss one of the major issues in current media relations in the United States and around the globe — the issue of media transparency and its impact on news coverage.
Dr. Katerina Tsetsura Ph.D., assistant professor of strategic communication and public relations at the University of Oklahoma Gaylord College of Journalism and Mass Communication, will present the results of a multi-year research project about which direct and indirect media influences are most common around the world. She will also:
- Indicate which countries have the most and least media transparency.
- Clarify how media transparency can influence the credibility of the message sent via mass media channels.
- Evaluate the ethical and professional implications of media non-transparency for public relations and journalism.
- Discuss practical ways of dealing with international media transparency.
Instructor
Dr. Katerina Tsetsura (Ph.D. in Communication, Purdue University, 2004) is a senior assistant professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Interests include international and global strategic communication; global media and public relations ethics; and public affairs and issues management in countries with transitional economies.
Tsetsura's research has appeared in internationally recognized books (such as the "The Global Public Relations Handbook" and "Global Journalism"), annuals (The Global Corruption Report 2005: Transparency International and Public Relations across Borders: Research Annual), journals (Journal of Public Relations Research, Public Relations Journal, Public Relations Review, Asian Communication Research, and Russian Journal of Communication), and online research centers (Institute for Public Relations) published on three continents. Tsetsura has presented papers at the numerous research and professional communication conferences around the world, including Germany, Mexico, Poland, Russia, the United Arab Emirates, the United Kingdom, the Ukraine and the United States.
