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PRSA Global Affairs Committee 2014 IC Presentation

PRSA Global Affairs Committee presents the following panel at the 2014 PRSA International conference:

PRSA Global Affairs Committee’s Best Practices: Global PR around the world

Tuesday, Oct. 14, 2013, from 12:30 a.m.-1:45 p.m.

The panel will feature best practices in global public relations in 2014, gathered by the members of PRSA Global Affairs Committee specifically for the PRSA conference participants. Presenters will share specific recommendations and suggestions, based on best practices, how to successfully approach global and international public relations in the

USA and abroad and how to help employees and managers understand the importance of global communication competency. Presenters will discuss best case studies based on their professional experiences in global public relations and best practices from different regions around the world. They will share with all attendees a list of global practical professional resources that highlight best practices of global public relations.

Learning Objectives


1 Learn the best practices in global public relations in 2014.

2 Discover the ways to get employees and management involved in understanding of the importance of global communication competency.

3 Share the best practices in global public relations and highlight challenges practitioners face around the world. Participants will have an opportunity to share their stories and network.


Mr. Quentin Langley

Senior Lecturer, University of Bedfordshire

London, UK

Quentin Langley has more than twenty years' experience in PR practice and a decade teaching PR in universities. He was at Shell International during the Nigeria crisis and for the launch of He has been on faculty in three universities in the UK and has guest lectures at another nine in the US and UK. He trains executives internationally in crisis and social media and blogs on the intersection of crisis and social at

Dr. Katerina Tsetsura

Associate Professor, University of Oklahoma

Dr. Katerina Tsetsura is Gaylord Family professor of strategic communication in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma (OU). Dr. Tsetsura is an expert in global and international public relations. Prior to joining academia, she worked in journalism and public

relations. She has been a member of the National Commission on Public Relations Education for more than six years and now represents NCA on the Commission.


Dr. Dean Kruckeberg

Professor, University of North Carolina-Charlotte

Dr. Dean Kruckeberg, APR, Fellow PRSA, is a tenured full professor in the Department of Communication Studies at the University of North Carolina at Charlotte. He was executive director of the Center for Global Public Relations, a service unit in that department, from 2008 to 2013. He has served as a Co-Chair of the National Commission on PR Education between 1997 and 2013. Under his leadership, the Commission has produced three major reports on standards in U.S. public relations education.

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