Public relations is more than a way of managing the flow of information between an organization and interested audiences. It is a communications discipline that engages influencers and motivates individuals to make a difference in the lives of others by raising subjects that are deserving of public attention and action.
Below are just a few examples of the ways in which public relation professionals have made positive contributions to society — from raising awareness of worthwhile issues and causes to exposing harmful products and behaviors to fighting stereotypical biases and beliefs to building consensus and cooperation — and the meaningful and measurable changes that have been brought about as a result.