Awareness Campaigns

Southeast Seattle In Motion: King County Metro Transit and PRR, Inc. (2011)

In Motion is a community-based social marketing program aimed to reduce drive-alone trips in the five neighborhoods of Southeast Seattle. PRR tailored the outreach tactics for each neighborhood, garnering participation across all neighborhoods and demographics.

The Mountain Area Safety Task Force (MAST) Bark Beetle Emergency: An Education Program for Fire Safety: Mountain Area Safety Task Force and Cook & Schmid (2009)

By the end of this two-year education and outreach program, knowledge of specific methods for reducing wildfire risk amongst the Southern California mountain residents had increased by 15 to 20 percent.

Don't Be That Guy Alcohol Reduction Education Campaign: TRICARE Management Activities and  Fleishman-Hillard (2008)

A 2005 Department of Defense (DoD) survey revealed an alarming rate of binge drinking among junior enlisted personnel. The That Guy campaign leveraged advertising, viral marketing, a website, public service announcements, and promotional materials to raise awareness of the consequences of excessive drinking.

Health Kids at Play: Community Education and Awareness: St. Louis Children's Hospital and The Standing Partnership (2003)

Unintentional injuries caused by children playing on cracked asphalt, littered with garbage, broken glass, and other tainted materials, account for one in five admissions to St. Louis Children’s Hospital. This community education and awareness program reached 835 children resulted in fourteen new, safe play spaces, thirty-three child health programs and thirty-two mobile health van visits.