Charity / Pro Bono Work

Spike & Biscuit Rebrand the Charleston Animal Society: Charleston Animal Society and Rawle Murdy (2009)

Rawle Murdy volunteered to help the Charleston Animal Society redefine the shelter's image and raise community awareness of its mission. The ensuing pro bono campaign increased visitations and boosted adoptions.

E.R.A.S.E.ing the Divide: Giving Underprivileged NYC Kids a Clean Slate in Fighting Asthma: Fleishman-Hillard Inc. (2007)

Asthma is the leading cause of school absenteeism, hospitalizations, and even death--nationwide. New York’s inner-city children have an asthma rate four times the national rate. With limited access to routine healthcare, access to specialty care--effective at reducing hospitalizations, emergency visits, and school absences--is a rarity for the underserved. To address this problem, Fleishman-Hillard created Project E.R.A.S.E., a breakthrough program that sends specialists into needy city schools providing poor children with the diagnosis, advice on treatment, and management of asthma—at no cost. E.R.A.S.E. has made dramatic improvements in the health and lives of its participants.

Uniting Guns and Greens to Improve Minnesota's Environment: Rally for Ducks, Wetlands and Clean Water and Carmichael Lynch Spong (2006)

The April 2 “Rally for Ducks, Wetlands and Clean Water” aimed to raise awareness, show a united front and help secure passage of a number of legislative initiatives. Working on an extremely short time frame, CLS provided strategic public relations counsel and assistance to the coalition on a pro bono basis.

An Agency's Week of Living Like a Nonprofit: Davis Newman Payne (2000)

The PR agency celebrated its 50th anniversary by partnering with Habitat for Humanity, Mobile Meals, Knox Area Rescue Mission, East Tennessee Children’s Hospital and the Serenity Shelter for charities for one week in furthering their causes.