Public Health Campaigns

text4baby Going Mobile with Pregnancy Education: Johnson & Johnson and Hill & Knowlton (2011)

Johnson & Johnson teamed up with the Healthy Mothers, Healthy Babies Coalition and CTIA-The Wireless Foundation to create text4baby, the first free service to use weekly text messages to alert women to ways to protect their babies’ health. The service was designed to address the nation’s alarmingly high infant mortality and premature birth rates. The public relations program helped build a network of 134,000 subscribers (and counting) and recruit 500+ partners to spread the word

Asma en Español: Creating an Asthma Resource Center for the Hispanic Community: Merck, Asthma & Allergy Foundation of America (AAFA) and Hill & Knowlton (2011)

Nearly three million Hispanic Americans have asthma, but a community survey by Merck and the Asthma & Allergy Foundation of America found limited levels of disease awareness and control. AsmaEnEspañol.com, an online Spanish-language asthma resource center, helped Hispanic patients/caregivers with asthma management. Downloadable tools on the website facilitated patient-physician dialogue. The public health campaign also participated in grassroots initiatives, such as Spanish health events.

"Learn the Signs. Act Early." Educating Parents and Doctors on the Warning Signs of Developmental Delay: Centers for Disease Control and Prevention and Porter Novelli (2007)

The Centers for Disease Control and Prevention (CDC), in partnership with Porter Novelli, developed a targeted public health campaign to educate parents, health care professionals and child care providers about childhood development, including the early warning signs of autism and other developmental disabilities. The campaign also encouraged developmental screening and intervention.

On the Way to the Cure - The Komen College Tour: The Susan G. Komen Breast Cancer Foundation and Fleishman-Hillard (2005)   

Despite statistics reporting breast cancer is the leading cause of cancer deaths for women ages 20 to 39, a national survey determined that young women do not recognize breast cancer as an immediate health risk, do not follow recommended breast health practices, and have many misconceptions about the disease. The Komen College Tour, an innovative, interactive campaign, broke through the clutter of school and social commitments to position breast health as a priority, directly reaching more than 28,000 college students, 80 percent of whom committed to improved breast health practices.