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PRSA Partner: Cision

Cision is a media intelligence services company that provides marketers and public relations professionals with information and technology to help them develop more efficient marketing and communication strategies.

Cision monitors media outlets worldwide — including print, broadcast and Internet publications — to keep clients informed about their coverage in the media and that of their competitors. The company covers all 210 United States designated market areas (DMAs), national television and the major cable networks and radio markets, and can track and report on over 100 million blogs, social networking sites and microblogs, tens of thousands of online forums and over 450 video and image-sharing sites. Cision also packages its information with Nielsen audience figures, total television household figures, DMA rankings and information about publicity values.

Cision maintains a database (updated daily) of print, broadcast and online media outlets with detailed profiles of editors, analysts, freelancers, syndicated columnists, broadcast journalists and bloggers — plus editorial calendar listings.

Clients use Cision’s portfolio of media research and information distribution monitoring and analysis services — delivered primarily via Web-based software platforms — to identify desired target audiences to which they may disseminate information. The information also enables them to make more efficient marketing and communication decisions, and monitor and evaluate their brand images in the media.

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