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PRSA Partner: YouGov


YouGov was founded in the UK in 2000, and is considered the pioneer of online market research. YouGov conducts research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. We have offices in the US, UK, Europe and the Middle East.  Our US offices were opened in 2007.

YouGov has a panel of 2.5 million people worldwide, including 1.3 million people in the US representing all ages, socio-economic groups and other demographic types. YouGov has a well-documented and published track record illustrating the accuracy of its survey methods.

YouGov Omnibus
The YouGov Omnibus is the perfect vehicle to quickly and cost-effectively find out people’s opinions, attitudes and behaviors. 

The Omnibus is an essential tool for:

  • generating campaign coverage using leadership studies and issues based research
  • gauging instant public opinion on breaking news
  • campaign planning and evaluation
  • new product development

With 1,000 nationally representative responses (aged 18+), available in 48 hours the YouGov Omnibus is a fast and cost effective way to develop fact based media campaigns.  YouGov Omnibus is also available in 30 international markets.

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