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PRSA Partner: WVU Integrated Marketing Communications

The Integrated Marketing Communications (IMC) graduate program at the West Virginia University (WVU) Reed College of Media is designed to give public relations, marketing and media professionals the tools they need to lead their company's communication strategy in today's dynamic digital environment. WVU IMC students learn how to develop effective integrated marketing communications campaigns that create meaningful dialogue with consumers and maximize ROI.

WVU IMC (logo)Their world-class, fully-online graduate program is academically rigorous while offering a small class size and personalized attention. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives.WVU IMC offers three hands-on, interactive and highly relevant programs:

  • A practical, customizable 33-credit hour master’s degree.
  • A 15-credit hour graduate certificate in Integrated Marketing Communications.
  • A 15-credit hour graduate certificate in Digital Marketing Communications

Our faculty and students bring to the program extensive industry experience and professional networking opportunities. Our faculty includes a mix of communications professionals —– from marketing directors to academics to entrepreneurs. And, our students work for major corporations, including Coca-Cola Company, Johnson & Johnson, The Walt Disney Company, E-Trade and the Boston Celtics.

The IMC master’s degree program is an accredited program within an established land-grant university. Founded in 1867, WVU is known for its academic excellence and home to 15 accredited colleges and schools offering 191 bachelor’s, master’s, doctoral and professional degree programs. WVU ranks nationally for prestigious scholarships, including 24 Rhodes Scholars, 22 Truman Scholars and 39 Goldwater Scholars. The WVU Alumni Association is made up of more than 190,000 graduates worldwide in some 60 foreign nations.

Learn more about WVU Reed College of Media’s Integrated Marketing Communications master’s degree program.

WVU IMC students take courses in:

Core & Specialty Courses

  • Brand Equity Management.
  • PR Concepts & Strategy.
  • Creative Strategy & Execution.
  • Direct Marketing.
  • Emerging Media & the Market.
  • Marketing Research & Analysis.
  • Audience Insight.
  • Campaigns.


  • Multicultural Marketing.
  • Health Care Communication & Marketing.
  • Applied Public Relations.
  • Mobile Marketing.
  • Digital Storytelling.
  • Visual Information Design.
  • Social Media and Marketing.
  • Sports Marketing.
  • Cause Marketing.
  • Advanced Creative Concepts.
  • B2B Direct Marketing.
  • Media Analysis.
  • Consumer Sales Promotion.
  • Measurement & Analysis.
  • Current Topics in IMC.
  • Political Marketing.
  • Public Affairs.
  • Internal Brand Communication.
  • Web Metrics & SEO.
  • Global Brand Management.
  • Environmental Marketing.
  • Introduction to Media Analytics.

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