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PRSA: The Digital Impact Conference 
Register by May 16 and save! Click here
for registration form.     

Monday, June 9, & Tuesday, June 10, 2008
Marriott New York Downtown Hotel
New York, NY

Discover how to align your business strategies with emerging technologies. Social media tools are the catalyst for authentic and dynamic communications. Tap into the minds at the center of the social media evolution and optimize the right mix of tools for the right reasons.

Find out how to

  • Leverage video and multimedia collaboration.
  • Improve results through search engine optimization and search marketing.
  • Maximize the synergy between social media and traditional media relations.
  • Join the conversation about measurement and evaluation.
  • Nourish your need for conversation while optimizing the right mix of tools.

Place “relations” back at the center of your marketing mix by registering today.

These thought leaders will share real-world solutions from the digital community frontier:

Conference Chair

 Eric Schwartzman, founder and chairman of online PR services provider iPressroom, managing director of Los Angeles PR firm Schwartzman & Associates, and executive producer of the PRSA award-winning PR podcast “On the Record…Online”

Keynote Speakers

Josh Bernoff, principal analyst at Forrester Research and author of the forthcoming book, “Groundswell: Winning in a World Transformed by Social Technologies”

David Carr, columnist, Monday Business section, New York Times, with focus on media issues including print, digital, film, radio and television

Media Guests

Jude Biersdorfer, New York Times Tech Podcast

Betsy Alexander, former senior producer at “Today” on NBC

Steve Baker, Business Week

Richard Wilner, New York Post, Sunday Business editor

Chris Kaufman, Reuters, Breaking News editor

Additional Speakers

Spencer Ante, Business Week; K. C. Brown, senior vice president, Client Development, Cision US, Inc.; Norm Clements, senior vice president, Global Media Analysis, Cision US, Inc.; Leslie Darling, vice president, Media and Entertainment, comScore Networks; Jay Krall, manager, Internet Media Research, Cision US, Inc.; Paul Gillin, author, "The New Influencers"; Lee Odden, CEO of TopRank® Online Marketing; Ron Ploof, new media evangelist; Denise Shiffman, marketing strategist, speaker and author, “The Age of Engage” ; Matthew Snodgrass, vice-president of digital marketing, Porter Novelli; Heidi Sullivan, director, Electronic Media, Cision US, Inc.; Larry Thomas, chief operating officer, Medialink; Stephen Turcotte, president and founder, Backbone Media Inc.; John Wall, marketing manager, AccuRev; Eric Rabe, vice president, Media Relations, Verizon; Connie Reece, founder, Social Media Club Austin; Peter Verrengia, president and senior partner, Communications Consulting Worldwide (CCW); and more.

Click to View Schedule and Session Details

Download Brochure (PDF)

Register today for the early bird special pricing!
Register by May 16, 2008: PRSA Member $795/Non-Member $895.00
Register after May 16, PRSA Member $849/Nonmember $949


Hotel Accommodations:

Marriott New York Downtown Hotel
85 West Street
New York, NY 10006

A block of rooms has been reserved at the Marriott New York Downtown Hotel.  The special room rate is $349 per night (plus tax).  Rooms are guaranteed through Monday, May 26, 2008, on a first-come, first-served basis. Contact reservations at (800) 242-8685 or (212) 385-4900 and be sure to mention PRSA's The Digital Impact in order to receive this rate.  For online reservations, go t http://cwp.marriott.com/nycws/prsa/



For registration click here.

Conference co-presented by

Cision, The Public Relations Society of America, and Medialink

Cision

Public Relations Society of America

Medialink

Use the Calendar of Events to register for PRSA events.

 
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