Digital Impact Conference

Digital Impact Conference, April 30-May 1, NY

Register Sessions Conference Blog

“May you live in interesting times” is a phrase that certainly speaks to all of us these days, causing both a shiver of uncertainty and a buzz of exhilaration. We in the public relations industry are faced with unprecedented challenges and opportunities caused by the vast changes wrought on the global economy in recent months, the impact of which is still unknown. How will these changes impact the practice of public relations, your organization and your position? What new opportunities exist to create stronger relationships with your stakeholders?

As traditional news media gatherers continue to downsize and disappear, the prospect of media placements as public relations’ central value proposition is on trial. The Internet is the primary channel through which the developed world searches for and finds the news, information and opinions that influence popular perception. The jury is out on how organizations should manage their reputations online, and which department is best equipped to make a digital impact.

And yet, at the same time, there are notable successes in the world of online branding and communications, increased knowledge of consumer behavior based on comprehensive new research and a greater understanding of how to use digital communications tools appropriately.

Join us April 30 – May 1 in New York City at the Digital Impact Conference and learn from digital thought leaders how to:

Build a business case in the boardroom for public relations-led online communications and ensure ROI for your company from online initiatives.
Assess your risk and successfully navigate the often rocky rapids of Web-based communications channels for public relations purposes.
Ensure your future in the realm of digital communications.

Every keynote and session has been carefully selected to insure you leave this conference with practical guidelines backed by solid research and experience to help you develop and execute online communications plans that win executive approval.

We look forward to seeing you in New York this spring.

Sincerely,

Elizabeth Albrycht (@ealbrycht)                                                 Eric Schwartzman (@ericschwartzman)
Conference Co-Chair                                                                 Conference Co-Chair
Co-founder, New Communications Forum                            Founder & Chairman, iPressroom

Speakers

We have invited experts in the digital arena to share their expertise about topics that will show you how to align your business strategies with emerging technologies and help you profit from the use of new media. Digital Impact presentations will focus on the “how-to” of many social media tools.

Expert presenters and topics include:

Brian Solis, principal, FutureWorks, Social Media Strategy for Improved ROI; Rob Key, CEO/founder, Joining and Mining the Conversation; Lee Odden, CEO, TopRank Online Marketing, Search Engine Optimization; Don Spetner, executive vice president, Corporate Affairs Korn/Ferry International, Human Capital: Hiring & Management of Digital Age Employees; Corinne Weisgerber, assistant professor, St. Edward’s University, Twittering — How To; Rachel Happe, independent consultant and blogger, How Social Media is Changing Organizations; Francois Gossieaux, partner, Beeline Labs, Tribalization of Business: How to Leverage the Crowd; John Cass, author of “Strategies & Tools for Corporate Blogging," Sustainable Online Community Management; Michael Brewer, executive vice president, Brodeur Partners, Public Relations on the Third Screen; John Wall, producer, “Marketing Over Coffee,” and Christopher Penn, chief media officer, Edvisors and co-host, “Marketing Over Coffee,” Social Media PR; Tom Smith, consultant, When Did We Start Trusting Strangers?; Loric Le Meur, CEO, Seesmic, Online Video How To; Michael Pranikoff, director, Emerging Media, PR Newswire, Welcome to the Communications Webvolution; Peter Himler, founder/principal of Flatiron Communications LLC, The Changing PR Landscape; Jay Krall, manager, Internet Media Research, Cision US, Inc., and Steve Rubel, senior vice president, Edelman Digital, Web 3.0: What’s Already Here, and What’s Right Around the Corner; Heidi Sullivan, director, media research, Cision US Inc., and Sarah Evans, director, communications, Elgin Community College, Personality 2.0: How to Define Yourself Across Platforms and Manage Multiple Networks & Communities; Tara Hunt, co-founder and citizen marketing officer, Citizen Agency, LLC, The Wuffie Factor: Using the Power of Social Networks to Build Your Business; Elizabeth Albrycht, co-founder, New Communications Forum, conference co-chair, and Eric Schwartzman, founder & chairman, iPressroom, conference co-chair; and more!