On-Demand Program
The State of the PR Profession A free webinar from PRSA and Bacons Information Inc. As we evolve from tacticians to strategists, are we considered to be reputation managers, or leaders of an integrated communications mix? Do we have a seat at the table yet? These questions and more will be discussed by our panel of experts during this free webinar, on Thursday, February 1st at 3:00 ET. This one-hour webinar reflects on the past year and which trends will be the driving forces in the future. The panel will address challenges, issues, common perceptions and misperceptions among our own PR professionals and explain what we can do to create a more productive and effective environment. Topics include: • Beliefs on how top management views the contributions of public relations. • Greatest issues and trends facing the PR profession. • How organizations can tap into the power of new technologies and increase competitive advantages. • How PR professionals spend their work time, and how their budget is allocated across various services. This discussion will highlight findings from The State of the PR Profession Opinion Survey recently conducted by PRSA and Bacons Information Inc. You will hear from: Moderator John Elsasser, editor in chief of PRSA’s PR Tactics, The Strategist and Tactics and The Strategist Online; Constantin Basturea, Converseon's Director of New Media Strategies and the author of 'PR meets the WWW' blog; Gail Rymer, Director of Communications, Lockheed Martin, Silver Anvil winner; Patricia T. Whalen, Ph.D., APR, Assistant Professor of Public Relations & Advertising, DePaul University and Mark Weiner - President, Delahaye When: Thursday, February 1st at 3:00pm ET Where: Your Computer Cost: Complimentary Register today! Attendance is limited to the first 200. Click here to register. Your confirmation and dial-in/log-in information will be sent directly to you. Use the Calendar of Events to register for our diverse seminar offerings. | 
