How 30 Years of Communications Lessons Helped Detroit Create a Positive New Brand Image
Marketing Synergy
Thursday, October 9
3–4 p.m. EST
FREE WEBINAR
“The D Brand” — Detroit’s official tourism, meeting & convention, and community development brand — was launched in early 2007 after an extensive, year-long development process involving Detroit Metro Convention & Visitors Bureau staff, outside counsel and interested shareholders throughout the community.
Hear the strategy behind Detroit’s bold new brand image and learn how simple lessons acquired during 30 years in travel industry marketing communications helped create a strategic brand position, as well as aggressive marketing tactics, that helped change long-held, negative perceptions about America’s 11th largest metro area, producing dramatic, measurable results in just 18 months.
By attending this webinar, you will learn about:
- Taking a more strategic approach to repositioning a brand.
- “Six Steps to Success” culled from 30 years of hands-on marketing communications experience.
- Creating tactics that support the new strategy, and updating your communications and marketing plan for changing situations
INSTRUCTOR
Christopher Baum is senior vice president of sales & marketing of the Detroit Metro Convention & Visitors Bureau. A graduate of Cornell University who has lived in 10 states, Baum spent 25 years in the upscale hotel business, including key roles, such as corporate director of marketing communications, Westin Hotels & Resorts; vice president, marketing communications, Hilton Hotels; and vice president, sales & marketing, Sonesta Hotels, Resorts & Nile Cruises. He subsequently spent four years with Conde Nast Publications in New York, where he successfully served as director of travel advertising for The New Yorker magazine, before moving to the Detroit Metro CVB in early 2006 to oversee a staff of 27 sales and marketing professionals, and help Southeast Michigan redefine its image for the new realities of the 21st century.
Sponsored by
PRSA gratefully acknowledges the support of Thomson Reuters in providing us with today’s webcast technology.
Thomson Reuters is the world’s leading source of intelligent information and workflow solutions for businesses and professionals. Rely on our Web-based communications services to effectively communicate your company’s strengths and strategy. Reach a global audience. Increase engagement. Measure your success. All while reducing costs. From online press rooms and webcasts to on-demand video services, we have the solution to fit your needs. And the experienced service and production teams to support you at every stage of the communications process.
To learn more about Thomson Reuters services, click the link below.
Visit Thomson Reuters online at: http://interact.thomsonreuters.com/corpcomm
Phone: 617.856.4030 corpcomm@thomson.com
LIVE EVENT
Thursday, October 9, 3– 4 p.m. EST
PRSA Member FREE/Nonmember FREE
APR Accreditation Maintenance Credits Approved: 1.0
HOW YOU CAN JOIN THE WEBINAR:
Webcast URL:To register for the Webcast, please click here or visit http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=219973&eventID=1979717
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We look forward to your participation.
Event Archive
An archive of this event will be available October 9, 2008 – October 7, 2009. You may access the archive via the registration link above ( http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=219973&eventID=1979717 )
