January 31, 2013: The art of op-ed writing has never been more relevant than in today’s media relations environment. With a growing number of bloggers and shrinking number of newsroom journalists, the competition is increasingly stiff for earned media placements, particularly in daily newspapers. These new realities call for updated strategies as we look to rise above the noise and articulate our message in a compelling manner.

February 6, 2012: PRSA Chair and CEO Gerry Corbett explains why PRSA is leading a global initiative to modernize the definition of public relations.

March 22, 2012: If your employees were to write an op-ed about you or your organization, then what might they say? What do you aspire to have them say and how are you leading with your actions?

... Op-Ed from PRSA Chair on Public Relations' Value Published in CommPro. biz. PRSA had an op-ed published Dec. ... Read the rest of the op-ed here. ...

... June 22, 2011 Fiske: It's a Fallacy That PR Professionals Can't Be Good CEOs — Marketing Week Op-Ed. ... Read the full op-ed at Marketing Week. ...

... Op-Ed from PRSA Chair on Corporate Transparency in 'WikiLeaks Age' Published in AOL News. PRSA had an op-ed published Dec. ...

... December 16, 2011 PRSA Announces 2012 Advocacy Initiatives in PRWeek Op-Ed. Writing in the Dec. ... Read the full op-ed in PRWeek. ...

... December 03, 2010 Op-Ed from PRSA Chair Published in MediaPost. PRSA had an op-ed published Dec. ... Read the rest of the op-ed here. ...

... November 09, 2010 Op-Ed from PRSA Chair Published in Advertising Age. PRSA had an op-ed published Nov. 8, 2010, in Advertising Age. ...

... PRSA: CEOs Need Better PR Skills to Navigate Modern Reputation Challenges — Financial Times Op-Ed. ... Read the rest of the op-ed here. ...