April 1, 2016: It was hurricane season in Miami and I was, perhaps unsurprisingly, stuck in a storm. The agency I was working for had planned a media screening for a new Spanish-language TV show and we were forced to cancel at the last minute. Long story short, I took shelter from the rain to call scores of reporters at Jorge Ramos’ house.
January 31, 2013: The art of op-ed writing has never been more relevant than in today’s media relations environment. With a growing number of bloggers and shrinking number of newsroom journalists, the competition is increasingly stiff for earned media placements, particularly in daily newspapers. These new realities call for updated strategies as we look to rise above the noise and articulate our message in a compelling manner.