May 31, 2012: Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.

May 22, 2012: Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.

May 21, 2012: Rockland describes how public relations ROI and communications successes were measured through three case studies presented at the PR Moment Analytics Conference.

December 31, 2012: Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.

October 16, 2011: ... truly engage consumers and measures to gauge return on investment. ... on how to measure the ROI of social ... Guide to Measuring the Business of PR. ...

May 3, 2012: While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate. We now have the data to really play in the world of ROI measurement.

July 1, 2009: ... PR Industry Leaders See Authenticity, ROI, Social Media ... authentic strategic counsel,” “demonstrating return on investment” and “mastering ...

February 14, 2011: As part of PRSA’s unveiling of industry guidelines for the ethical use of interns, we asked five recent public relations interns to blog about their

July 6, 2009: ... leaders see authenticity, ROI, social media ... strategic counsel,” “demonstrating return on investment” and “mastering ... future of the PR profession over ...

November 9, 2009: PRSA 2009 International Conference Homepage