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Senator’s water break battered on Twitter as brand misses


February 13, 2013

After President Obama concluded his televised State of the Union address last night, Florida Sen. Marco Rubio’s awkward lunge for a bottle of water during his official Republican rebuttal was quickly mocked on Twitter.

As CNET.com reported, Rubio’s reach became a trending topic, but Poland Spring, the water brand the senator gulped, missed the chance to grab its own attention on Twitter.

Poland Spring’s Twitter accounts reportedly were dormant after Rubio’s instantly panned water break, and hadn’t been used since January 2011. Assuming the company has a social media department, it could have bought a promoted tweet and taken advantage of the publicity, as Oreo did with its nearly instant response to the Super Bowl blackout. Instead, Poland Spring ceded the Twitter spotlight to fake accounts.

As USA TODAY reported, some Republicans sympathized with Rubio’s refreshment faux pas. Mike Murphy, a GOP strategist, lamented on Twitter that the incident had eclipsed the content of the senator’s remarks. Rubio himself took to Twitter and posted a photo of the small bottle, drained of water.

However, earlier today, Poland Spring officials posted the adjacent photo to its Facebook page, along with this observation: “Reflecting on our cameo. What a night!” — Greg Beaubien



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