Your Public Relations and Communications Community

Guardian CEO: “Twitter Is the fastest way to break news now” [Video]


July 30, 2013

Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform, said Guardian News & Media CEO Andrew Miller during his speech at the recent #TweetsFromTheTop Twitter event for chief executives.

As AllTwitter.com reports, the biggest breaking news story of 2013 —whistleblower Edward Snowden exposing the NSA surveillance of the public — first appeared on The Guardian’s Twitter account. The story set a one-day traffic record for guardian.co.uk, attracting nearly 7 million unique browsers.

“Twitter is the fastest way to break news now,” Miller said, “[It’s] core to what we do… on a daily basis.”

 



Comments

No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.

Name:
Email:
Comment:
Validation:

To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of eight circles) + (image of three circles) + (image of six circles) =

 

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.